Senior Product Marketing Manager, B2B
1 week ago
About the Role
We are seeking a highly skilled Senior Product Marketing Manager to join our team at Canva. As a key member of our product marketing team, you will play a critical role in developing and executing go-to-market strategies for our new product launches, ensuring alignment with our overall business objectives.
Key Responsibilities
- Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives.
- Market Research & Analysis: Conduct customer, market, and competitive research to identify customer needs, market trends, and opportunities for growth.
- Product Influence: Influence the product roadmap by providing market insights and feedback from customers to the product management team, ensuring that product development aligns with market demands and opportunities.
- Cross-Functional Collaboration: Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success to ensure alignment across business goals.
- Messaging & Positioning: Own the development and maintenance of compelling messaging and positioning, ensuring consistency across all channels and materials.
- Content Development: Lead/support the creation of high-impact marketing collateral, including white papers, case studies, product videos, webinars, and sales enablement tools.
- Strategic Enablement: Work with Marketing, Sales, and Customer Success to ensure our internal teams are enabled and that content reaches the right audiences.
Requirements
- 5+ years of product marketing or solutions marketing experience.
- Demonstrated success in developing and executing GTM strategies for B2B SaaS products.
- Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience.
- Ability to build strong cross-functional relationships with stakeholders.
- Understanding and identification of trends in the market, our competitors, and our user needs across multiple segments.
- Ability to juggle multiple projects at once and have strong prioritization skills.
- Growth mindset and eagerness to learn and grow every day.
- Love for creating customer value and solving problems.
About Canva
Canva is a leading online design and publishing platform that empowers individuals and teams to create professional-looking designs without requiring extensive design experience. Our mission is to make design accessible to everyone, and we're committed to creating a workplace that's inclusive, diverse, and supportive of our employees' growth and well-being.
What We Offer
- Equity packages to align our success with yours.
- Health benefits plans to support your wellbeing.
- 401(k) retirement plan with company contribution.
- Inclusive parental leave policy that supports all parents & carers.
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.
- Flexible leave options that empower you to be a force for good, take time to recharge and support you personally.
Target Salary Range
$149,000 - $230,000
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