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Senior Director of Digital Marketing
2 months ago
We are seeking a visionary leader to spearhead our social media-centric marketing strategies in the B2B SaaS space. As the Senior Director of Digital Marketing, you will lead a team dedicated to developing sophisticated social media strategies that resonate with B2B audiences, promote brand awareness, and generate leads.
Key Responsibilities:- Craft and execute innovative social media strategies across platforms such as LinkedIn, Twitter, Facebook, and Instagram to target B2B audiences effectively.
- Oversee the creation of engaging content that is platform-specific, driving interactions and fostering a strong brand connection.
- Build and maintain robust client relationships by delivering consistent, measurable results that align with their business goals.
- Analyze social media campaign performance using advanced tools, adjusting strategies based on insights to maximize engagement and ROI.
- Lead, mentor, and inspire a team of marketing professionals, promoting a culture of creativity, collaboration, and continuous learning.
- Work closely with senior leadership to ensure social media strategies are fully integrated with the broader digital marketing strategy.
- Identify growth opportunities within the client portfolio and explore new business potentials through strategic social media marketing.
- Work remotely with a network of talented professionals, facilitating personal and professional growth within the organization.
- Take the lead on high-impact projects and initiatives, shaping the social media strategy for a top-tier B2B SaaS provider.
- Drive the development and execution of pioneering social media marketing strategies that set industry benchmarks.
- A minimum of 10 years of experience in marketing, with a significant emphasis on social media strategy and digital marketing in the B2B sector.
- Bachelor's degree in Marketing, Communications, or related field; advanced degrees or certifications in digital marketing or social media highly beneficial.
- Proven success in developing and implementing comprehensive social media strategies that deliver effective results.
- Strong analytical skills with proficiency in social media analytics tools to evaluate campaign effectiveness and inform strategic decisions.
- Outstanding leadership and communication skills, capable of managing a team to achieve and exceed set goals.
- Expertise in client management, adept at nurturing strategic relationships and delivering high-impact social media solutions.
- Ability to juggle multiple projects simultaneously in a fast-paced, dynamic environment.
- A competitive medical and dental benefits plan for Canadian colleagues and their families.
- A monthly stipend for education reimbursement, encouraging professional and personal growth.
- A budget for gadgets and tech to support your work.
- 100% remote work environment, with flexibility to work from anywhere.
- All national holidays off, with time for relaxation and rejuvenation.
