Content Writer and Marketing Specialist
1 week ago
Job Overview
Apps Mav is seeking a skilled Content Writer and Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for creating engaging content for our B2B software solutions.
About the Role
The ideal candidate will have experience writing for B2B software companies and a strong portfolio of email marketing campaigns with high conversion rates. You will be responsible for creating content for:
- New features for our software applications
- Email marketing campaigns with deep segmentation
- Marketing and sales collateral
- Case studies
- Website content
The style of the content should be witty, funny, catchy, and to the point. You will work closely with our development team to understand the features and functionality of our software applications.
Requirements
- Experience writing for B2B software companies
- A strong portfolio of email marketing campaigns with high conversion rates
- Excellent US-style English writing skills
- Strong understanding of email marketing concepts and metrics
- Strong understanding of customer segmentation, workflows, and personas
- Experience building landing pages
Desirable
Any experience writing copy for loyalty, referral programs, or giveaways would be an asset.
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