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Content Writer and Marketing Communications Specialist

2 months ago

Australia Apps Mav Full time

Job Overview

Apps Mav is seeking a skilled Content Writer and Marketing Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for creating engaging content that showcases our B2B software solutions.

Key Responsibilities

  • Develop high-quality content for our software applications, including feature descriptions, email marketing campaigns, marketing collateral, case studies, and website content.
  • Write witty, funny, and catchy copy that resonates with our target audience.
  • Collaborate with our development team to ensure that content is aligned with our software features and functionality.
  • Stay up-to-date with industry trends and best practices in content marketing and software as a service.
  • Work closely with our marketing team to develop and execute content marketing strategies that drive engagement and conversion.

Requirements

  • Proven experience in writing for B2B software or mobile applications.
  • A strong portfolio of email marketing campaigns with high conversion rates.
  • Excellent US-style English writing skills.
  • Strong understanding of email marketing concepts and metrics.
  • Strong understanding of customer segmentation, workflows, and personas.
  • Experience in building landing pages.

Desirable

Any experience writing copy for loyalty, referral programs, or giveaways would be an asset.