Digital Marketing Automation Specialist

1 week ago


Sydney, New South Wales, Australia Luxury Escapes Full time
About Us

Luxury Escapes is a leading online travel agency, boasting an impressive 8 million members and recent winner of the National Travel Industry Award for Most Outstanding Online Travel Agency.

We're expanding rapidly and seeking a talented Digital Marketing Automation Specialist to join our Customer Communications team.

Job Overview

This role is pivotal in driving impactful connections with our valued customers through strategic email, push, and SMS campaigns. Working closely with the marketing department, you'll orchestrate compelling campaigns that are integral to our revenue generation.

Our Customer Comms team is the backbone of our brands' success, meticulously crafting customer journeys that ensure every interaction is tailored and meaningful, nurturing lasting relationships and driving business growth.

What We Offer
  • $120,000 - $150,000 per annum, depending on experience
  • 20% discount on luxury holidays and experiences
  • Breakfast and lunch provided 5 days a week
  • Health and wellbeing programs
  • Half-day birthday leave
  • Hackathons
  • A super collaborative team that enjoys creating great platforms
About the Team

Our cross-functional teams comprise Product Managers, Designers, and Engineers focused on delivering solutions and solving problems rather than simply completing tickets. Our structure is flat, and our process is lean, with a culture of MVP, iteration, and 'build, measure, learn' at the heart of everything we do.

Your Key Responsibilities
  1. Play a crucial role in leveraging Braze's capabilities, particularly adept in utilising Liquid templating language to craft personalised campaigns, and providing technical expertise to enhance our marketing automation efforts.
  2. Work collaboratively with cross-functional teams to design and develop solutions that meet business needs and deliver value to customers.
  3. Monitor system performance and reliability, and proactively identify and resolve issues to ensure maximum uptime and customer satisfaction.
Requirements and Qualifications
  • Hands-on experience with Braze's platform, showcasing proficiency in CDI canvas push and SMS functionalities
  • Deep understanding of SQL and familiarity with data analytics tools such as BigQuery are essential for robust campaign analysis and deriving actionable insights.
  • HTML skills are highly desirable for customising email templates and enhancing the visual appeal of marketing materials.
  • Familiarity with RESTful API design principles and implementation is a plus.


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