CRM and Automation Expert

4 weeks ago


Sydney, New South Wales, Australia S2M Digital Recruitment Full time

At S2M Digital Recruitment, we are seeking a highly skilled CRM and Marketing Automation Specialist to enhance our client's CRM and marketing automation capabilities.

Key Responsibilities:

  • CRM Management: Oversee and optimize the client's CRM platform, ensuring accurate data, segmentation, and customer journey development.
  • Marketing Automation: Implement and manage marketing automation tools for workflows, drip campaigns, and lead nurturing.
  • Campaign Development: Work with cross-functional teams to design and execute integrated marketing campaigns across multiple channels.
  • Lead Management: Establish lead scoring, nurturing processes, and align efforts with the client's sales teams for seamless handoffs.
  • Data Analysis: Track and report on campaign performance, providing actionable insights to improve ROI.
  • Cross-Functional Collaboration: Collaborate with sales, product, and customer service teams to ensure CRM alignment and assist with training.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in CRM management and marketing automation, with Salesforce being highly preferred.
  • Strong analytical skills and proficiency in digital marketing tools.


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