Digital Marketing Automation Specialist

2 weeks ago

Sydney, New South Wales, Australia HCF Australia Full time
About HCF Australia

HCF Australia is a leading not-for-profit health fund committed to delivering exceptional services and improving the health and wellbeing of its members.

As we embark on our business strategy, we recognize the critical role our people play in achieving our goals and are seeking a passionate Digital Marketing Automation Specialist to bring their expertise to our team.

Role Overview

The purpose of this role is to work within the Marketing Automation & Capability team to ensure strong collaboration with stakeholders, leading and coordinating the design, build, QA, and deployment of member-driven campaigns. As a champion of Salesforce Marketing Cloud, you will implement best practice frameworks in executing and optimising 1:1 communications, campaigns, and journeys within HCF's own channels: email, direct mail, SMS, online transactional messaging, and mobile applications.

You will work closely with the Marketing team to test and learn from campaigns, advising on optimisation opportunities in line with campaign objectives and expected outcomes.

Your Responsibilities
  • Design, build, and deploy member-driven campaigns using Salesforce Marketing Cloud.
  • Collaborate with stakeholders to ensure strong communication and coordination.
  • Implement best practice frameworks for executing and optimising 1:1 communications, campaigns, and journeys.
  • Work closely with the Marketing team to test and learn from campaigns.
  • Advising on optimisation opportunities in line with campaign objectives and expected outcomes.
About You

You will thrive in a busy, fast-paced environment and have the ability to work autonomously. You will bring with you:

  • A hands-on understanding of Salesforce Marketing Cloud.
  • Advanced experience with HTML, CSS, and AMPscript.
  • Proficiency in SQL and an understanding of data structures, enabling you to manage and manipulate data effectively.
  • A proven track record of successfully delivering and executing end-to-end marketing campaigns.
  • A strong understanding of 1:1 communication, including compliance and regulatory impact.
  • An understanding of end-to-end Customer Journeys and their dependencies.
Estimated Salary Range

$120,000 - $150,000 per annum.

Culture & Benefits

Purpose-driven passion. At HCF Australia, we're united by a common purpose: to make healthcare affordable, understandable, high-quality, and member-focused.

Wellness and work-life balance. We'll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

  • 50% subsidy on HCF hospital and/or extras cover.
  • 18 weeks of parental leave for all new parents.
  • Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks, and more.
  • Discounts on HCF's products, including life, pet, and travel insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Continuous learning and growth. We believe in lifelong learning. HCF Australia provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

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