Digital Marketing Automation Expert

2 weeks ago

Sydney, New South Wales, Australia Tabcorp Full time

About the Role

The Marketing Automation Specialist role at Tabcorp is a key position that drives creative, personalised, digital experiences and CRM campaigns using Adobe Experience Manager. This role has a high impact within various customer squads to automate personalised digital marketing strategy and campaigns to shape and support strategy and drive brilliant customer experience.

Key Responsibilities

  • Automate digital builds, work on varied projects creating workflows and using relationship builder tools to design content & personalisation for single and cross channel projects.
  • Drive creative, personalised, digital experiences & CRM campaigns using the best tech in the business ~ Adobe Experience Manager.

Requirements

  • A passion for Digital Marketing ~ creating innovative campaigns, offers & experiences
  • A love for deep dives into data
  • Expertise within at least one of the Adobe Digital suite across Classic, Campaign, Experience Manager (AEM), Journey Optimiser (AJO), Experience Platform (AEP)
  • Excellent tech foundational skills across SQL & Front end coding such as CSS, HTML, JavaScript
  • Interest in sports and racing entertainment

What We Offer

  • The flexibility of our fully enabled hybrid working model with two team "anchor days".
  • A variety of leave types including cultural leave, volunteer leave, flexi leave and 18 weeks' parental leave for all new parents.
  • Thursday night drinks (CBD offices), social clubs, live sport and racing action everywhere you look, staff competitions, awards, and free tickets to events.
  • Organised motivational, educational, and informative speakers and sessions.
  • Access to a comprehensive health and wellbeing app and our Employee Assistance Program (EAP).
  • A dedicated learning platform with cutting edge modules designed to help you consistently upskill and perform at your peak.
  • Commitment to Inclusion and Diversity with annual Inclusion Month celebrations and our Gender Affirmation Statement of Support.

About Us

Tabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better. To find out more about us and what we offer, visit our website.

We're committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance to participate in our application process, please contact .

Tabcorp is a 'Circle Back Initiative' employer – we commit to respond to every applicant.

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