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Digital Marketing Automation Specialist

1 month ago

Sydney, New South Wales, Australia HCF Australia Full time
Unlock Your Potential in Digital Marketing

HCF Australia, a leading not-for-profit health fund, is seeking a talented Digital Marketing Automation Specialist to join their vibrant and fast-paced team. As a key member of the Marketing Automation & Capability team, you will play a crucial role in driving strong collaboration with stakeholders, designing, building, and deploying member-driven campaigns.

About the Role

This exciting opportunity offers the chance to work with Salesforce Marketing Cloud, implementing best practice frameworks in executing and optimising 1:1 communications, campaigns, and journeys within HCF's own channels. You will collaborate closely with the Marketing team to test and learn from campaigns, advising on optimisation opportunities in line with campaign objectives and expected outcomes.

Your Key Responsibilities
  • Develop and implement digital marketing automation strategies that drive business growth and member engagement.
  • Collaborate with cross-functional teams to design, build, and deploy high-performing campaigns that meet business objectives.
  • Analyse campaign data and provide insights to inform future campaign development and optimisation.
The Ideal Candidate

We are looking for an experienced Digital Marketing Automation Specialist who possesses:

  • Hands-on experience with Salesforce Marketing Cloud and a deep understanding of its capabilities.
  • Advanced skills in HTML, CSS, and AMPscript, with the ability to write efficient and effective code.
  • Proficiency in SQL and a strong understanding of data structures and manipulation techniques.
  • A proven track record of delivering successful end-to-end marketing campaigns.
What We Offer

HCF Australia provides a dynamic and supportive work environment, offering:

  • A competitive salary package, including a base salary of $80,000 - $100,000 per annum, depending on experience.
  • A comprehensive benefits package, including 50% subsidy on HCF hospital and/or extras cover, 18 weeks of parental leave, and mental health and wellbeing programs.
  • Ongoing training and development opportunities, including workshops and mentorship programs.

HCF Australia is committed to maintaining an inclusive and collaborative work environment, welcoming applicants from diverse backgrounds. If you are passionate about digital marketing automation and eager to make a meaningful contribution, please apply now.