Digital Marketing Campaign Specialist
2 days ago
We are seeking a highly skilled Digital Marketing Campaign Specialist to join our team in Sydney. As an innovative lifestyle brand, we pride ourselves on creating a collaborative and creative culture that encourages team members to shape the future of their industry.
- 4 days in office / 1 day work from home
- Walking distance of Green Square Station
- $85,000 - $100,000 + superannuation (dependent on experience)
This is a full-time, hybrid position for a Digital Marketing Campaign Specialist with expertise in email and CRM marketing. The successful candidate will be responsible for managing email marketing campaigns, leveraging customer data to build loyalty programs, and driving customer retention and lifetime value.
Key Responsibilities:
- Develop and execute email marketing strategies to boost lead nurturing, conversion rates, and cart size
- Design visually appealing email templates and engaging content
- Create a content roadmap for ongoing engagement through email and SMS
- Implement advanced automations and optimized flow strategies
- Segment customer lists for personalized messaging based on behaviour and demographics
- Monitor and report on campaign performance using key metrics (open rates, CTR, conversion rates)
- Conduct A/B testing to refine campaigns and enhance user experience
- Collaborate with the content and design team for photoshoots and email visuals
- Stay current with digital marketing trends and best practices
- Manage and evolve the loyalty program to maximize customer lifetime value
We are looking for a highly skilled professional with:
- Strong analytical, project management, and communication skills
- Proven experience in email and SMS marketing, including automation
- Expertise in Klaviyo and Shopify platforms
- Background in optimizing email flows for e-commerce, ideally in beauty or apparel
- Familiarity with design tools like Figma or Canva
- Certification in Digital Marketing or CRM is a plus
- Bachelor's degree in Marketing, Business Administration, or a related field
We offer a dynamic and supportive work environment with opportunities for growth and development. If you are passionate about digital marketing and eager to make a meaningful impact, we encourage you to apply for this exciting opportunity.
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