Director of Partner Marketing APJ

1 week ago

North Sydney Council, Australia CrowdStrike Full time
About the Role

We are seeking a highly motivated and experienced Director of Partner Marketing APJ to join our team at CrowdStrike. As a key member of our marketing organization, you will be responsible for driving the growth of our partner ecosystem across the APJ region.

Key Responsibilities
  • Develop and execute a regional integrated partner marketing strategy that aligns with global initiatives and delivers relevance across APJ markets.
  • Collaborate with APJ partner sales leadership across all market segments and channels to drive partner demand generation and pipeline acceleration.
  • Own the attainment of Stage 1 Sales Accepted partner marketing sourced pipeline targets and work closely with Channels, SDR to deliver a cohesive pipeline program across the region.
  • Plan, develop, and execute regional integrated partner marketing campaigns with strategic partners, leveraging marquee CrowdStrike events to drive new platform ACV, expansion ACV, and pipeline acceleration.
  • Enable partner marketers, alliance marketers, and distributors to leverage the partner marketing playbook and systems to scale on-brand execution across the partner ecosystem.
  • Lead a team of partner marketing campaign managers and roll up your sleeves to jointly execute campaigns, including development of messaging, offers, targeting, creative assets, communication tactics, follow-up, and measurement.
  • Contribute to the evolution of marketing technology to support efficient and measurable execution of partner marketing programs.
  • Collaborate with APJ leadership to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals.
  • Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns are aligned with global brand and content.
  • Work with cross-functional marketing functions to align plans and execution that extends direct programs through the channel.
  • Habitually drive a high-performance culture in your team, keeping your finger on the pulse of business performance, leveraging our suite of reporting tools and campaign insights to deliver against our goals and demonstrate contribution to business growth from marketing programs.
Requirements
  • Substantial experience in owning, driving, and tracking the impact of channel marketing initiatives at scale while changing processes and securing alignment cross-functionally.
  • A customer-centric mindset that embraces creativity, innovation, and accountability, leveraging customer stories for influence and credibility.
  • Excellent collaboration skills and ability to work cross-functionally with the sales organization, regional marketing, marketing operations, corporate marketing, product, and services groups.
  • Understanding of marketing across all different cultural dynamics across the region.
  • Courage to take initiative, address problems, and make continuous process improvements.
  • Region-wide experience developing, launching, and managing channel-focused demand generation for new customer acquisition, cross-sell, and pipeline acceleration initiatives.
  • Partner marketing experience in a SaaS B2B organization with a scaled channel ecosystem, with experience in the fast-paced cybersecurity industry an important bonus.
  • A deep understanding of sales pipeline, lead processing, and deal acceleration.
  • Strong project management, analytical, and operational capabilities.
  • Familiarity with SFDC and common Martech tools.
  • Excellent verbal and written communication skills.
  • Bachelor's Degree or above in Business, Marketing, or related disciplines.
  • Bonus points: Experience in cybersecurity.
  • A curiosity for data and enjoys measuring results and uncovering trends.
What We Offer
  • Remote-first culture.
  • Market leader in compensation and equity awards with option to participate in ESPP in eligible countries.
  • Competitive vacation and flexible working arrangements.
  • Physical and mental wellness programs.
  • Paid parental leave, including adoption.
  • A variety of professional development and mentorship opportunities.
  • Access to CrowdStrike University, LinkedIn Learning, and Jhana.
  • Offices with stocked kitchens when you need to fuel innovation and collaboration.
  • Birthday time-off in your local country.
  • Work with people who are passionate in our mission and Great Place to Work certified across the globe.

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