Marketing Campaigns Manager

7 months ago

Sydney, Australia CrowdStrike Full time

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About the Role:
Based in Sydney (in a hybrid role), as our Campaigns Marketing Manager, we’re seeking someone who excels working in a diverse and fast-paced environment where performance and results are paramount.

Reporting to the APJ Marketing Programs Director you will own and drive pan-APAC marketing campaign planning, execution and optimisation in collaboration with the global marketing and regional field marketing teams. Putting in place segment-focused demand generation campaigns utilising a variety of tactics across the entire marketing mix including digital, direct marketing, ABM, incentives, and brand building.

As a key member of the APJ Marketing team; in addition to marketing campaigns, you will work on a variety of regional programs.

What You'll Do:
- Plan, develop and execute regionally based campaigns to drive demand and accelerate pipeline; working in close collaboration with Sales and aligning with Sales plays.- Campaigns would include messaging, offers, targeting parameters, creative assets, communication tactics, and measurement plans.- Plan and execute a 6-month, integrated plan focused on meeting Marketing and Sales business and pipeline goals. Own the regional campaign calendar and campaign planning.- Collaborate with the global campaigns team to localise and execute in region.- Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns is aligned with global brand and content.- Align with SDRs on results of top funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimisations.-
- Work with the Marketing Operations team to segment and target customers with highly targeted messaging and offers to drive customer behavior.- Provide regular reporting, campaign insights and pacing toward goals.- Set performance goals in line with business targets and demonstrate contribution to business growth from marketing programs.

What You’ll Need:
- Substantial experience in owning and driving programmatic marketing initiatives at scale end-to-end, contributing to business growth.- A customer-centric mindset that embraces creativity, innovation, and accountability.- Excellent collaboration skills and ability to work cross-functionally with the sales organisation, regional marketing, marketing operations, corporate marketing, product and services groups.- Understanding of marketing across all different cultural dynamics across the APJ region.- APAC/APJ regional experience developing, launching and managing segment-focused demand generation and Account Based Marketing programs for new customer acquisition.- Marketing experience in a SaaS B2B organisation, with experience in the fast-paced cybersecurity industry a bonus.- Strong analytical and operational capabilities, familiarity with SFDC and Martech stack.- Excellent verbal and written communication skills.- Bachelor's Degree in Business, Marketing or related disciplines, or relevant industry experience.

Bonus Points:
- Experience in cybersecurity is a benefit.- Passion for driving innovation to creatively differentiate CrowdStrike.- Courage to take initiative, address problems, and make continuous process improvements.- Commitment to professionalism and personal growth.- A curiosity for data and enjoys measuring results and uncovering trends.- You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement.- We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business

LI-HR1

Benefits of Working at CrowdStrike:
- Remote-first culture- Market leader in compensation and equity awards- Competitive vacation and flexible working arrangements- Comprehensive and inclusive health benefits- Physical and mental wellness programs- Paid parental leave, including adoption- A variety of professional development and mentorship opportunities- Offices with stocked kitchens when you need to fuel innovation and collaboration
- We are committed to fostering a culture of belonging where everyone feels seen, heard, val

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