Director of Partner Marketing APJ

2 weeks ago

Sydney, New South Wales, Australia CrowdStrike Holdings, Inc. Full time
About the Role

We are seeking a highly skilled and experienced Director of Partner Marketing APJ to join our team at CrowdStrike Holdings, Inc. As a key member of our marketing organization, you will be responsible for driving the growth of our partner ecosystem across the APJ region.

Key Responsibilities
  • Develop and execute a comprehensive partner marketing strategy to drive demand generation, pipeline acceleration, and revenue growth across the APJ region.
  • Collaborate with cross-functional teams, including sales, marketing, and product, to ensure alignment and effective execution of partner marketing initiatives.
  • Lead a team of partner marketing campaign managers to develop and execute regional integrated partner marketing campaigns with strategic partners.
  • Own the attainment of Stage 1 Sales Accepted partner marketing sourced pipeline targets and collaborate across Channels, SDR to deliver a cohesive pipeline program across the region.
  • Plan, develop, and execute regional integrated partner marketing campaigns with strategic partners, leveraging marquee CrowdStrike events to drive new platform ACV, expansion ACV, and pipeline acceleration.
  • Collaborate with APJ Channel Sales to solicit feedback and optimize pipeline and bookings conversion from all MDF led marketing campaigns.
  • Enable partner marketers, alliance marketers, and distributors to leverage the partner marketing playbook and systems to scale on-brand execution across the partner ecosystem.
  • Contribute to the evolution of marketing technology to support efficient and measurable execution of partner marketing programs.
  • Collaborate with APJ leadership to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals.
Requirements
  • Substantial experience in owning, driving, and tracking the impact of channel marketing initiatives at scale while changing processes and securing alignment cross-functionally.
  • A customer-centric mindset that embraces creativity, innovation, and accountability, leveraging customer stories for influence and credibility.
  • Excellent collaboration skills and ability to work cross-functionally with the sales organization, regional marketing, marketing operations, corporate marketing, product, and services groups.
  • Understanding of marketing across all different cultural dynamics across the region.
  • Courage to take initiative, address problems, and make continuous process improvements.
  • Region-wide experience developing, launching, and managing channel-focused demand generation for new customer acquisition, cross-sell, and pipeline acceleration initiatives.
  • Partner marketing experience in a SaaS B2B organization with a scaled channel ecosystem, with experience in the fast-paced cybersecurity industry an important bonus.
  • A deep understanding of sales pipeline, lead processing, and deal acceleration.
  • Strong project management, analytical, and operational capabilities.
  • Familiarity with SFDC and common Martech tools.
  • Excellent verbal and written communication skills.
  • Bachelor's Degree or above in Business, Marketing, or related disciplines.
What We Offer
  • Remote-first culture.
  • Market leader in compensation and equity awards with option to participate in ESPP in eligible countries.
  • Competitive vacation and flexible working arrangements.
  • Physical and mental wellness programs.
  • Paid parental leave, including adoption.
  • A variety of professional development and mentorship opportunities.
  • Access to CrowdStrike University, LinkedIn Learning, and Jhanna.
  • Offices with stocked kitchens when you need to fuel innovation and collaboration.
  • Birthday time-off in your local country.
  • Work with people who are passionate in our mission and Great Place to Work certified across the globe.

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