Director of Partner Marketing APJ

2 weeks ago

Sydney, New South Wales, Australia CrowdStrike Holdings, Inc. Full time
About the Role

We are seeking a highly skilled and experienced Director of Partner Marketing APJ to join our team at CrowdStrike Holdings, Inc. As a key member of our marketing organization, you will be responsible for driving growth through creativity, operational rigor, and entrepreneurship.

Key Responsibilities
  • Operate as the APJ partner marketing owner, driving growth through creativity, operational rigor, and entrepreneurship.
  • Own the attainment of Stage 1 Sales Accepted partner marketing sourced pipeline targets and collaborate across Channels, SDR to deliver a cohesive pipeline program across the region.
  • Plan, develop, and execute regional integrated partner marketing campaigns with strategic partners, leverage marquee CrowdStrike events to drive new platform ACV, expansion ACV, and pipeline acceleration.
  • Collaborate with APJ Channel Sales to solicit feedback and optimize pipeline and bookings conversion from all MDF led marketing campaigns.
  • Enable partner marketers, alliance marketers, and distributors to leverage the partner marketing playbook and systems to scale on brand execution across the partner ecosystem.
  • Lead a team of partner marketing campaign managers and roll up your sleeves to jointly execute campaigns, including development of messaging, offers, targeting, creative assets, communication tactics, follow-up, and measurement.
  • Contribute to the evolution of marketing technology to support efficient and measurable execution of partner marketing programs.
  • Collaborate with APJ leadership to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals.
  • Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns are aligned with global brand and content.
  • Work with cross-functional marketing functions to align plans and execution that extends direct programs through the channel.
  • Habitually drive a high-performance culture in your team, keeping your finger on the pulse of business performance, leveraging our suite of reporting tools and campaign insights to deliver against our goals and demonstrate contribution to business growth from marketing programs.
Requirements
  • Substantial experience in owning, driving, and tracking the impact of channel marketing initiatives at scale while changing processes and securing alignment cross-functionally.
  • A customer-centric mindset that embraces creativity, innovation, and accountability, leveraging customer stories for influence and credibility.
  • Excellent collaboration skills and ability to work cross-functionally with the sales organization, regional marketing, marketing operations, corporate marketing, product, and services groups.
  • Understanding of marketing across all different cultural dynamics across the region.
  • Courage to take initiative, address problems, and make continuous process improvements.
  • Region-wide experience developing, launching, and managing channel-focused demand generation for new customer acquisition, cross-sell, and pipeline acceleration initiatives.
  • Partner marketing experience in a SaaS B2B organization with a scaled channel ecosystem, with experience in the fast-paced cybersecurity industry an important bonus.
  • A deep understanding of sales pipeline, lead processing, and deal acceleration.
  • Strong project management, analytical, and operational capabilities.
  • Familiarity with SFDC and common Martech tools.
  • Excellent verbal and written communication skills.
  • Bachelor's Degree or above in Business, Marketing, or related disciplines.
  • Bonus Points: Experience in cybersecurity.
  • A curiosity for data and enjoys measuring results and uncovering trends.
About CrowdStrike

CrowdStrike is a leader in cybersecurity. We don't have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.

Benefits of Working at CrowdStrike
  • Remote-first culture.
  • Market leader in compensation and equity awards with option to participate in ESPP in eligible countries.
  • Competitive vacation and flexible working arrangements.
  • Physical and mental wellness programs.
  • Paid parental leave, including adoption.
  • A variety of professional development and mentorship opportunities.
  • Access to CrowdStrike University, LinkedIn Learning, and Jhanna.
  • Offices with stocked kitchens when you need to fuel innovation and collaboration.
  • Birthday time-off in your local country.
  • Work with people who are passionate in our mission and Great Place to Work certified across the globe.

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