AI Product Adoption Specialist

22 hours ago

Sydney, New South Wales, Australia beBeeCampaign Full time $105,800 - $141,000
Job Title

As a Campaign Strategist, you will drive end-to-end awareness and adoption campaigns for our AI product.

This involves close collaboration with demand generation and product marketing managers to plan and execute effective demand generation and adoption strategies for our customer base.

Key Responsibilities:
  • Develop targeted audience segmentation to deliver more relevant messaging to improve engagement and conversion.
  • Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of one-off and always-on marketing campaigns across email, web personalization, advertising, content syndication, and event follow-up.
  • Understand customer journeys relating to AI products and other solutions.
  • Expand distribution footprint beyond owned channels like blog, email, in-product, and social through testing and experimentation.
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role.
  • Leverage marketing automation tools and related technology integrations to increase demand.
  • Collaborate with product marketing, performance marketing, and other key internal customers to build targeted campaigns and highlight resources throughout the entire buyer journey.
  • Report and provide insights into campaign performance and customer journey progress.
Requirements
  • 4+ years of experience in demand generation across B2B.
  • Extensive experience implementing marketing programs and processes.
  • Extraordinary program management and communication skills with a consistent track record of working across sales, marketing and technology teams.
  • A passion for metrics. You live for the data and use it to guide your programs and spend.
  • Hyper-focused attention to detail, ensuring that projects stay on track.
  • Expertise across email marketing and paid channels.
  • Comprehensive understanding of customer marketing and complex buyer journeys.
  • Fluent in marketing automation and CRM capabilities is a big plus.
  • The desire to roll up your sleeves and do the dirty work to get the job done.
  • Bonus point if you have AI adoption marketing experience.

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