Product Adoption Marketing Specialist

2 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $136,000 - $163,000

The Marketing team fuels business growth by creating campaigns and content to attract new customers and inspire current ones to grow with our platform.

About the Role

We are seeking a Lifecycle Marketing Manager to lead the development and execution of data-driven email marketing strategies that guide new users through their Asana journey and drive long-term engagement.

  • Lead the development and execution of personalized onboarding email sequences that drive user activation and long term product adoption.
  • Innovate and experiment on how to support users in adopting Asana AI features in partnership with product, product marketing and education teams.
  • Partner with creative teams to create compelling content and visuals that drive engagement and conversion.
  • Broaden best practice and execute marketing campaigns with stakeholder teams that support user adoption of Asana.
  • Streamline and optimize email processes, including leveraging AI and automations.
  • Analyze and share insights on campaign performance.

About this role:

  • 5+ years of digital lifecycle or email marketing experience, ideally with some experience in B2B SaaS and a focus on product adoption strategies.
  • Strategic and data driven with a proven track record of driving measurable business impact.
  • Expert knowledge of email marketing tools (Iterable, Salesforce Marketing Cloud, Marketo).
  • End-to-end email marketing process expertise, with strong project management skills.
  • Ability to leverage AI for personalization and optimization and curiosity to explore new technology.
  • Excellence in cross-functional leadership and stakeholder management.
  • Ability to thrive in ambiguous environments.
  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

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