Marketing Strategist

2 days ago

Sydney, New South Wales, Australia beBeeCampaign Full time $105,800 - $141,000
About the Role

We are seeking a highly skilled Campaign Manager to lead our end-to-end awareness and adoption campaigns for our AI product. Your role will involve close collaboration with demand generation and product marketing managers to plan and execute effective demand generation and adoption strategies for our customer base.

Your goal will be to increase adoption of our new products by partnering with teams across the organization, developing targeted audience segmentation to deliver more relevant messaging, and leveraging marketing automation tools to increase demand.

Responsibilities:
  • Develop and execute comprehensive campaign strategies to drive awareness and adoption of our AI product.
  • Partner closely with demand generation experts and product marketers to ensure proper messaging, timing, and execution of one-off and always-on marketing campaigns.
  • Understand customer journeys relating to our AI product and other solutions, and develop targeted campaigns to reach them.
  • Analyze and report campaign performance, delivering weekly campaign performance briefs to marketing and sales leadership.
  • Leverage marketing automation tools and related technology integrations to increase demand and improve campaign efficiency.
Requirements
  • 4+ years of experience in demand generation across B2B.
  • Extensive experience implementing marketing programs and processes.
  • Expertise across email marketing and paid channels.
  • Comprehensive understanding of customer marketing and complex buyer journeys.
  • Fluent in marketing automation and CRM capabilities.
What We Offer
  • A competitive salary based on your skills, expertise, or experience.
  • A comprehensive benefits package, including health and wellbeing resources and paid volunteer days.
  • The opportunity to work with a world-class product team and contribute to the development of innovative solutions.
  • A dynamic and inclusive work environment that values diversity and promotes equity.

This is a mid-senior level, full-time position in the engineering and information technology field, requiring excellent program management and communication skills.

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