Head of Marketing and Customer Experience

1 month ago

Melbourne, Victoria, Australia Frazer Tremble Full time
About the Role

We are seeking an experienced and dynamic Head of Marketing & CX to lead our marketing division through a pivotal transformation.

Key Responsibilities
  • Lead, integrate, and empower three distinct marketing teams (Member Marketing, Distribution Marketing, Digital Marketing) to function as one cohesive unit, delivering strong marketing outcomes.
  • Conduct a thorough capability review within the marketing team, identifying areas for improvement and driving skill development, particularly in digital channels.
  • Oversee the integration of digital assets (member portal, digital forms, website) to ensure alignment across functions, focusing on end-to-end strategy from planning to execution.
  • Leverage data and insights to enhance member retention strategies, addressing churn, and developing long-term plans to boost member engagement.
  • Set and drive the marketing division's strategic direction, ensuring alignment with broader organisational goals.
  • Take over and elevate the existing marketing work program, ensuring year-end targets are met while building a roadmap for future initiatives.
Requirements
  • Extensive experience in a senior marketing role, preferably within financial services or superannuation.
  • Strong leadership and team integration skills, with a track record of successfully managing and aligning multiple marketing teams.
  • Expertise in digital marketing strategy, including experience with member portals, digital forms, and website management.
  • Proven ability to develop and execute marketing strategies focused on member retention and growth.
  • Strong financial acumen, with the ability to manage budgets and align marketing efforts with strategic goals.
  • Exceptional stakeholder management skills, particularly in managing relationships with senior executives and key stakeholders.
About the Company

Our award-winning client in the Financial Services industry is renowned for delivering customer-focused products that offer outstanding performance and value.

At the heart of our approach is a commitment to providing innovative, customer-centric solutions that empower both individuals and businesses.

Join us during this dynamic phase of growth and transformation, as we continue to strengthen our position in the market and deliver exceptional value to our members.

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