Marketing Strategist

5 days ago


Melbourne, Victoria, Australia Insurance Australia Group Limited Full time
About Us

We are Insurance Australia Group Limited, the largest general insurance group in Australia and New Zealand.

We're a tech and research facility, a hub for climate change experts and a centre of resilience design.

We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter, including women in senior leadership, Indigenous empowerment and creating inclusive environments.

We're committed to being a safe and supportive workplace for all our employees.

We do this because we're ready for you.

Job Overview

Estimated Salary: $170,000 - $200,000 per annum based on experience.

This is a fixed term 12 month opportunity, based in Sydney.

Job Description

As a Marketing Strategist - Customer Experience Leader, you will be accountable for the cross-functional delivery of targeted campaigns executed across all personalisation channels including email, SMS, mail, push, social and digital – from strategy and audience selection right through to creative execution and measurement.

You'll work closely with the Manager, Personalised Marketing to deliver exceptional customer experiences across the full customer lifecycle for primarily the NRMA Insurance brand.

By relentlessly pursuing optimisation opportunities, you'll constantly strive to uplift the customer experience and improve campaign effectiveness.

Through deep cross-functional stakeholder engagement, you'll work with multiple teams across IAG and its external partners to ensure the work meets the needs of the company and delivers on our promise of help.

Required Skills and Qualifications
  • 8+ years' experience in a growth / CRM / marketing automation role
  • Proven track record leading the delivery of customer lifecycle marketing programs at scale that have delivered impressive business results.
  • Demonstrated ability to influence and thrive working in a fast moving and complex stakeholder environment within large, matrixed organisations.
  • Proven experience working with marketing automation teams, understanding audience selection and personalisation capabilities of the broader Martech stack (Adobe preferred).
  • Demonstrated optimisation capabilities, building actionable test and learn plans using quantitative and qualitative data insights.
  • You are more interested in where Personalisation is headed vs where it's been, with a passion and skillset to navigate complex audiences and journeys across digital channels.
  • You must have a passion for the craft of brand and customer experience across all touch points and can deliver on creative and marketing effectiveness principles.
Benefits
  • Grow your financial future with 13% superannuation as standard
  • Flexibility through a program called My Flex - supporting you to live life to the full
  • Welcome Back cash bonus when returning from parental leave
  • Partner discounts on every day and special occasion items
About You

The ideal candidate will demonstrate a strong background in marketing strategy and customer experience leadership.

You will be able to lead cross-functional teams and influence stakeholders at all levels.

You must have a proven track record of delivering successful marketing campaigns and improving customer experience.

You are passionate about staying up-to-date with the latest marketing trends and technologies.



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