Customer Marketing Manager

4 weeks ago

Melbourne, Victoria, Australia Sinch MessageMedia Full time

Sinch MessageMedia is a global leader in the CPaaS market, enabling businesses to reach every phone on earth in seconds or less. We are seeking a Customer Marketing Manager to own and manage the customer marketing strategy and communications execution for APAC.

This role will be responsible for partnering closely with marketing and customer success teams to support the execution of successful customer lifecycle campaigns, acquisition activities, and product-related communications. The ideal candidate will have a growth marketing mindset and demonstrated success acquiring new business in a B2B tech environment.

Key Responsibilities:

  • Support and contribute to the customer lifecycle strategy set by the Head of Customer Success
  • Manage the build, scheduling, and sending of customer marketing campaigns and automated workflows out of HubSpot
  • Manage and optimize the business customer strategy and understand the overall customer experience
  • Create personalized and segmented nurture journeys based on customer personas and lifecycle stage
  • Assist Campaign Managers to understand, optimize, and evolve existing automations, driving regular improvements at each stage of the customer journey
  • Support the Customer team and Campaign Managers to develop customer marketing strategies based on customer personas and pain points
  • Understand best practice email marketing and provide recommendations to the team
  • Regularly share plans, performance, and learnings with the business to ensure clear understanding of the role of lifecycle marketing
  • Collaborate with and support the APAC Digital Customer Success team to ensure alignment of journeys across the customer experience

Requirements:

  • Solid experience in a Customer Marketing Manager or similar position
  • Proven results running lifecycle marketing campaigns, backend technical abilities advantageous
  • Strong project management skills and a can-do attitude
  • Ability to influence best practice habits across the team
  • Experience working in and managing HubSpot and/or other systems such as Salesforce Marketing Cloud or Gainsight
  • Experience using Salesforce CRM and managing data exports and segmentation
  • Experience in planning and managing effective automated marketing workflows that support and optimize the customer experience
  • Strong presentation and communication skills, with proven ability to author impactful content

About Sinch MessageMedia:

We are a people-focused, growing tech company committed to building an engaged and talented workforce that represents an inclusive environment that supports flexibility and welcomes diversity. Our values of Dream Big, Win Together, Keep it Simple, and Make it Happen are the foundation for fostering an environment where diversity of thinking, skills, and experiences are embraced, delivering innovation and better business results.

What We Offer:

  • Generous parental leave program
  • Annual leave program
  • Monthly fitness reimbursement allowance
  • Coaching and career development support
  • Access to a range of online professional development courses
  • Free virtual counseling resources
  • Paid time off to support a volunteer program of your choice

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