Head of Customer Engagement

4 weeks ago


Melbourne, Victoria, Australia Adairs Full time
About Adairs

We are a proudly Australian-owned and ASX-listed company with over 170 stores across Australia and New Zealand, and a large online business. Our passion is to provide inspiration and expertise to our customers, enabling them to create their own story of home.

The Opportunity

We are seeking an experienced professional to lead our loyalty and customer retention efforts. As the Head of Customer Engagement, you will be responsible for developing and executing strategies to drive customer loyalty, retention, and growth.

Key Responsibilities
  • Lead the development and execution of loyalty and CRM strategies to drive customer engagement and retention
  • Design and implement innovative loyalty programs to enhance customer loyalty and drive repeat purchases
  • Oversee the operations of CRM programs and activations implementation
  • Work closely with marketing, merchandising, retail, and e-commerce teams to align CRM and loyalty strategies with broader business objectives
  • Monitor program performance and make data-driven adjustments to maximize customer engagement and ROI
What We Offer
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • Access to our Adairs Academy for learning and development
  • Discounted health insurance and pet insurance
  • Confidential access to our Employee Assistance Program
Requirements
  • Substantial experience developing and leading loyalty and CRM strategies
  • Experience designing go-to-market plans with successful launch results
  • Deep understanding of the loyalty market and all the levers of loyalty
  • Demonstrated success in reducing loyalty and customer churn
  • Experience with implementing marketing platforms
  • Confidence and experience in presenting at executive level forums with complex information


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