Head of Marketing

1 month ago


Melbourne, Victoria, Australia ReadyTech Full time

About this role:

We're seeking an experienced and strategic Marketing Director to lead our SaaS business growth initiatives. As a key member of our team, you will be responsible for designing and executing a comprehensive marketing strategy that drives revenue growth, expands our presence in the Enterprise market, and increases client retention and loyalty.

Key responsibilities:

  1. Develop and execute a marketing strategy that supports our 2 vertical SaaS business units
  2. Lead a team of marketing professionals to achieve business objectives
  3. Manage the marketing budget and ensure effective ROI
  4. Collaborate with sales and account management teams to drive pipeline acceleration and revenue retention
  5. Develop and execute segmented engagement programs for existing customers
  6. Implement a structured process for managing prospect and customer data
  7. Monitor and report performance metrics to inform future marketing initiatives

What you'll need:

  • Proven experience in B2B/B2E SaaS marketing, with a strong understanding of our industry
  • Excellent leadership and project management skills
  • Ability to navigate between strategy and operational elements of marketing
  • Strong commercial and financial acumen, including budgeting and forecasting
  • Experience working with Salesforce and other marketing systems

ReadyTech is committed to:

Creating an inclusive environment where everyone feels valued and empowered to contribute. We're an equal opportunity employer that celebrates diversity and promotes a culture of positivity, fairness, and empathy.

As part of our commitment to ensuring a safe and secure working environment, please note that if selected for this role, you will be required to complete a comprehensive police check and an Australian working rights check.



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