Head of Marketing
1 month ago
About this role:
We're seeking an experienced and strategic Marketing Director to lead our SaaS business growth initiatives. As a key member of our team, you will be responsible for designing and executing a comprehensive marketing strategy that drives revenue growth, expands our presence in the Enterprise market, and increases client retention and loyalty.
Key responsibilities:
- Develop and execute a marketing strategy that supports our 2 vertical SaaS business units
- Lead a team of marketing professionals to achieve business objectives
- Manage the marketing budget and ensure effective ROI
- Collaborate with sales and account management teams to drive pipeline acceleration and revenue retention
- Develop and execute segmented engagement programs for existing customers
- Implement a structured process for managing prospect and customer data
- Monitor and report performance metrics to inform future marketing initiatives
What you'll need:
- Proven experience in B2B/B2E SaaS marketing, with a strong understanding of our industry
- Excellent leadership and project management skills
- Ability to navigate between strategy and operational elements of marketing
- Strong commercial and financial acumen, including budgeting and forecasting
- Experience working with Salesforce and other marketing systems
ReadyTech is committed to:
Creating an inclusive environment where everyone feels valued and empowered to contribute. We're an equal opportunity employer that celebrates diversity and promotes a culture of positivity, fairness, and empathy.
As part of our commitment to ensuring a safe and secure working environment, please note that if selected for this role, you will be required to complete a comprehensive police check and an Australian working rights check.
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