Head of Digital Transformation and Customer Experience

2 weeks ago


Melbourne, Victoria, Australia Bupa Full time

About the Role

We are seeking a highly skilled and experienced leader to join our team as the Head of Digital Transformation and Customer Experience. As a key member of our leadership team, you will be responsible for driving the strategic design and delivery of our cutting-edge marketing technology suite, supporting a high-impact customer engagement and personalisation program.

Key Responsibilities

  • Lead the strategic design and delivery of our martech capabilities, integrating and optimising channels for a seamless personalised customer journey.
  • Partner with cross-functional teams to design data-driven, personalised customer experiences that improve engagement, retention and deliver exceptional value for customers.
  • Champion agile working, enabling faster delivery and stronger accountability across teams.
  • Collaborate with APAC Technology to maintain a compliant, stable, and fully supported MarTech suite across all environments.
  • Act as the primary SME for data-driven customer engagement, sourcing and defining data features to support evolving personalisation programs.
  • Oversee agile delivery processes, balancing service, and compliance with a "test and learn" approach for continuous improvement.

About You

You will be a strategic and results-driven leader with a strong background in customer experience, martech and operations, ready to take on a high-impact role in a dynamic environment. With a passion for data-driven engagement, you will be equally comfortable setting the vision and diving into the details to deliver outstanding customer experiences.

Requirements

  • Tertiary qualifications in business, marketing, or a related discipline.
  • 10+ years of experience in senior roles with a proven track record in leading high-performing teams to deliver personalised, multi-channel customer engagements.
  • Strong background in marketing automation and technology, ideally with experience in Pega marketing technologies, HTML development, AML, and "Next Best Action" decisioning.
  • Experience in Australian healthcare legislative and regulatory environments (desirable).
  • 5+ years of experience in Marketing Operations, with a solid understanding of the full campaign delivery lifecycle, from design and testing to deployment and change management.
  • Skilled in analytics and BI reporting tools (e.g., SAS, Power-BI, Adobe Analytics), with a basic understanding of integration patterns and technologies.
  • Demonstrated experience in agile delivery, with a talent for coordinating work across multiple agile squads to achieve program goals.
  • Excellent interpersonal and communication skills and stakeholder management allowing you to influence outcomes in a fast-paced, collaborative setting.

What's in it for you

As well as a competitive salary, a range of Bupa benefits and flexible working/work from home arrangements, you will be encouraged to innovate and collaborate with various teams to deliver exceptional experiences. You will have the opportunity to further learn and develop with excellent internal development courses available and a supportive, career development environment.



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