Channel Growth Specialist

2 days ago


Sydney, New South Wales, Australia beBeeMarketing Full time $160,000 - $220,000
Job Role Overview

The Channel Marketing Manager plays a pivotal role in the Market Development & Commercialization (MDC) team, responsible for delivering shopper-led programs aligned to customer needs throughout the year to realize category growth.

This involves developing and executing best-in-class Go-To-Market strategies to achieve defined business objectives across licensed portfolio with Off Premise retail partners.

Key stakeholders include the Category Manager, brand teams, external agencies, and the Licensed Route to Market team.

Key Responsibilities
  • Develop and implement shopper strategy, overseeing strategic oversight and input into key activation planning documents for the Off Premise channel.
  • Deploy annual brand planning initiatives via partnering with Off-Premise retailers to deliver market share gains for Suntory Oceania Licensed portfolio in market.
  • Translate strategy, brand ideas, and deployment of BTL activations, including leading POS and promotional support materials that drive a strong call to action, in line with brand guidelines and category growth drivers.
  • Co-create and deliver on new product development (NPD) activation plans by working cross-functionally with internal teams and externally with retailers.
  • Ensure BTL budget management via BI tool, including monthly budget updates, correct GL management, PO, accruals, as well as invoicing/learnings inform future activations to improve efficiency.
  • Deliver monthly execution and investment updates for key brand initiatives in line with annual budget planning process and BIM principles.
  • Continuously evolve and challenge BTL investments to drive maximum efficiencies and improvements.
Required Skills and Qualifications
  • Tertiary qualifications (Commerce/Business discipline preferred).
  • FMCG Trade and/or Shopper Marketing Management expertise (7-10yrs).
  • Advanced Project Management capability.
  • Analytical skills (ACN/Aztec/Quantium/Shopper Intelligence) preferred.
  • Advanced Computer Literacy in Outlook, Word, Excel & PowerPoint.
  • Direct interaction & management with Customer Functions (3yrs+).
  • Proven track record of building high-performing, engaged teams.
  • Strong coaching and mentoring skills with a passion for developing others.
  • Ability to provide both strategic vision and hands-on leadership.
  • Emotional intelligence, empathy, and ability to inspire trust.


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