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Marketing Director

2 months ago

Pyrmont, New South Wales, Australia DroneShield Group Pty Ltd Full time
About the Role

The Marketing Manager will play a key role in shaping the company's brand and communications strategy, working closely with the CEO and sales team to drive business growth. This is an exceptional opportunity for a results-driven individual to join a dynamic and rapidly expanding company in the counterdrone security industry.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to promote DroneShield's brand and products across various markets.
  • Collaborate with the sales team to identify and pursue new business opportunities, leveraging marketing campaigns and communications to drive sales growth.
  • Manage and maintain the company's website, ensuring it is up-to-date, engaging, and optimized for search engines.
  • Design and implement a social media strategy to increase brand awareness and engagement, including content creation, scheduling, and analytics.
  • Conduct market research to stay ahead of industry trends and competitor activity, informing marketing strategies and tactics.
  • Plan and execute conferences, events, and trade shows to showcase DroneShield's products and expertise.
  • Develop and maintain marketing assets, including brochures, case studies, and press releases.
  • Stay up-to-date with industry events, awards, and associations, ensuring DroneShield's presence and reputation are maintained.
Requirements
  • 5-10 years of marketing, branding, and communications experience, preferably in a fast-paced and dynamic environment.
  • Passion for the defense sector and a willingness to learn and adapt to new technologies and industry developments.
  • Proven track record of successful marketing campaigns, with a focus on brand awareness, lead generation, and sales growth.
  • Excellent written and verbal communication skills, with the ability to work autonomously and as part of a team.
  • Motivated self-starter with a high degree of attention to detail and creative lateral thinking.