Senior Leisure and Entertainment Marketing Director
2 weeks ago
Key Responsibilities:
* Develop and lead Leisure and Entertainment marketing strategy activity plan and Through the Line communication across customer, brand (master and sub brand/venues), and channel.
* Collaborate with the Head of Leisure and Entertainment Marketing to develop a 12-month media buy and oversee its execution through the Partner Media Agency to secure the optimal outcomes for The Star Brisbane.
* Work closely with the Creative Agency to develop compelling on brand and customer centric communication that support approved activity and campaigns.
* Develop marketing campaigns that comply with RSA and RSG codes, statutory requirements, and company policies. Compliance with Echo Entertainment Group's Sustainability Strategy.
Requirements:
* Minimum 8 years' experience in marketing, advertising, or brand development within a hospitality/gaming or related industry.
* Stakeholder management skills with the proven ability to build relationships and manage multiple priorities and internal customer groups.
* Demonstrated ability in planning and resourcing people and products, performance management and controlling labour costs and operating expenses.
* Proven experience leading a team in a high-volume environment managing tight and conflicting deadlines.
* Understanding of laws as they relate to the organisation, in particular Privacy, Marketing and related laws and ability to understand regulatory legislation.
What we offer:
* Extraordinary growth opportunities personally and professionally
* Flexible working arrangements
* 30% Discounts across award winning restaurants and accommodation
* Lifestyle discounts including gym memberships and dry-cleaning services
* Complimentary meal on site every day, including hot meals, sandwich bar and more
At Echo Entertainment Group, we are committed to creating a diverse, equitable and inclusive workplace that we know will contribute to exceptional experiences for our guests, a great place to work for our team members and positive outcomes for our communities.
We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia's First Nations Peoples, and people with disabilities. We offer a range of flexible working options for team members to find a balance between work and life that's right for them and their unique well-being needs.
Our culture:
We are a WGEA Employee of Citation for Gender Equality holder and is recognised with a Gold Award 2022 by the Australian Workplace Equality Index (AWEI) which evaluates LGBTQI+ inclusiveness in the workplace.
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