Senior Leisure and Entertainment Marketing Director

2 months ago

Pyrmont, New South Wales, Australia Echo Entertainment Group Full time
About the Role

We are seeking a highly experienced Senior Leisure and Entertainment Marketing Manager to join our team at The Star Entertainment Group. As a key member of our marketing team, you will be responsible for leading and delivering the Leisure and Entertainment pre-opening plans for The Star Brisbane, as well as developing and executing commercially focused campaigns across Entertainment and Food & Beverage.

Key Responsibilities
  • Develop and lead Leisure and Entertainment marketing strategy activity plan and Through the Line communication across customer, brand (master and sub brand/venues), and channel.
  • Work closely with the Head of Leisure and Entertainment Marketing to develop a 12-month media buy and oversee its execution through the Partner Media Agency to secure the optimal outcomes for The Star Brisbane.
  • Effectively engage the Creative Agency to develop compelling on-brand and customer-centric communication that support approved activity and campaigns.
  • Develop marketing campaigns that comply with RSA and RSG codes, statutory requirements, and company policies. Compliance with The Star Entertainment Group's Sustainability Strategy.
What We're Looking For
  • Minimum 8 years' experience in marketing, advertising, or brand development within a hospitality/gaming or related industry.
  • Stakeholder management skills with the proven ability to build relationships and manage multiple priorities and internal customer groups.
  • Demonstrated ability in planning and resourcing people and products, performance management, and controlling labour costs and operating expenses.
  • Proven experience leading a team in a high-volume environment managing tight and conflicting deadlines.
  • Understanding of laws as they relate to the organisation, in particular Privacy, Marketing, and related laws and ability to understand regulatory legislation.
What We Offer
  • Extraordinary growth opportunities personally and professionally
  • Flexible working arrangements
  • 30% Discounts across award-winning restaurants and accommodation
  • Lifestyle discounts including gym memberships and dry-cleaning services
  • Complimentary meal on site every day, including hot meals, sandwich bar, and more
Our Culture

At The Star, we are committed to creating a diverse, equitable, and inclusive workplace that we know will contribute to exceptional experiences for our guests, a great place to work for our team members, and positive outcomes for our communities.

We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia's First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process. We offer a range of flexible working options for team members to find a balance between work and life that's right for them and their unique well-being needs.

The Star is a WGEA Employee of Citation for Gender Equality holder and is recognised with a Gold Award 2022 by the Australian Workplace Equality Index (AWEI) which evaluates LGBTQI+ inclusiveness in the workplace.

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