Lifecycle Marketing Manager
2 weeks ago
We are seeking a highly skilled Lifecycle Marketing Manager to join our team at One Pass. As a key member of our 1:1 and Lifecycle Marketing team, you will be responsible for planning and optimizing omnichannel lifecycle marketing campaigns to acquire, engage, and retain One Pass members across email, SMS, app, and web.
Key Responsibilities- Lifecycle Strategy Development: Develop comprehensive lifecycle marketing strategies encompassing customer acquisition, onboarding, engagement, retention, and win-back initiatives.
- Segmentation and Targeting: Utilize advanced segmentation capabilities to identify and target key audience segments with personalized messaging and offers.
- Campaign Coordination and Execution: Plan, execute, and optimize lifecycle marketing campaigns leveraging features such as push notifications, in-app messages, email, and SMS.
- Content Creation: Collaborate with cross-functional teams to develop compelling and relevant content for lifecycle marketing campaigns, ensuring alignment with brand messaging and positioning.
- Automation and Optimization: Implement marketing automation workflows and triggers within Braze to deliver timely and relevant communications to customers based on their behavior and lifecycle stage.
- Analytics and Reporting: Monitor campaign performance and customer metrics within Braze, analyze data to identify trends and opportunities, and provide actionable insights to optimize lifecycle marketing efforts.
- Commercial Analysis and Optimization: Develop, execute, and measure with clear commercial outcomes.
- Braze Platform Management: Assist with the administration and best practice of the Braze platform, managing user access, configurations, and integrations with other systems as needed.
- Cross-functional Collaboration: Work closely with product, sales, customer support, and other teams to ensure alignment of lifecycle marketing initiatives with overall business goals and objectives.
- Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
- 8+ years of experience in marketing, with a focus on lifecycle marketing, CRM, or retention marketing.
- Expertise in using the Braze platform or similar for lifecycle marketing campaigns, including segmentation, automation, and analytics.
- Strong understanding of customer lifecycle stages and experience developing and implementing lifecycle marketing strategies.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
- Results-oriented and commercial mindset with a track record of driving measurable improvements in customer engagement and retention metrics.
- Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
One Pass is a digital enterprise with big ideas, supporting some of Australia's most trusted and iconic brands focused on making lives better for people all around Australia. We're well on our way towards bringing the best of digital and data possibilities together to create more personalized shopping experiences for customers across our retail brands.
We're a business that thrives on open collaboration and a shared vision of positive, fun, and rewarding experiences. Our team is a community of industry-leading innovators with a diverse and deep set of skills and experience, and we're committed to creating a workplace where everyone feels like they belong.
We offer a range of benefits, including access to the latest technologies, an annual budget for learning and development, extended parental leave, and paid volunteer days. We're a people-focused culture that celebrates achievements big and small, and we're committed to fostering a workplace that is inclusive, diverse, and supportive.
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