Lifecycle Marketing Specialist
2 weeks ago
- Location: Melbourne, Victoria | RACV Head Office
- Employment Type: Fixed Term Full Time
- Compensation: Competitive salary with discounts on selected RACV products
About RACV
RACV is a multifaceted organization that extends beyond its well-known roadside assistance and insurance services. It encompasses a vast array of Travel and Leisure experiences and is a leading installer of Solar energy solutions in Victoria. With a strong presence both locally and internationally, RACV serves over 2 million members as the largest member organization in Victoria.
Position Overview
As the Marketing Coordinator focusing on Lifecycle and Member Communications, you will be a vital member of the Lifecycle Marketing team. Your role will involve supporting the Marketing Managers and Head of Lifecycle and Member Experience in executing essential marketing initiatives.
The Lifecycle Marketing team is dedicated to enhancing member engagement, retention, and growth by creating and implementing personalized and connected engagement programs throughout the customer lifecycle. These initiatives will cover various aspects, including onboarding, retention, member benefits, and communication strategies across multiple channels such as email, social media, direct mail, SMS, and digital platforms.
Key Responsibilities
- Assist in the formulation and execution of the Lifecycle Communications strategy aimed at prospects, members, and customers to improve commercial and member outcomes.
- Support the ongoing optimization strategy to learn and refine in-market journeys, focusing on enhancing member and business value through selected experiments.
- Develop solutions for optimizing journeys, communications, and customer experiences under the guidance of the Manager, Member Communications & Operations, aligning with team and organizational goals.
- Collaborate with the Manager, Member Communications & Operations to analyze business and customer data, generating insights to inform journey and communication optimization efforts.
- Coordinate the creation and approval of creative assets necessary for optimizing customer journeys, including developing creative briefs and liaising with relevant stakeholders.
- Facilitate the technical implementation and testing of journey touchpoint designs, ensuring high-quality execution in collaboration with technical teams.
- Maintain open communication with stakeholders, ensuring they are informed and prepared for the launch of journey or optimization initiatives.
- Monitor the performance of journeys, experiments, and optimizations, regularly generating insights and promoting awareness of findings within the organization.
- Assist in the rollout and optimization of the operating model that supports the RACV Audiences Framework.
- Contribute to the development and execution of a centralized approach to enhancing communications at key touchpoints.
- Work towards improving member experience across all marketing communications, ensuring consistency, relevance, and quality in alignment with brand identity.
- Exhibit problem-solving skills, attention to detail, and a proactive approach in all tasks, fostering collaboration and building strong relationships across the organization.
Qualifications
- A degree in Marketing or a related field.
- Experience in coordinating marketing campaigns across various mediums.
- Strong verbal and written communication skills, with the ability to convey technical information effectively.
- Proficient project management skills.
- Familiarity with Microsoft Office applications.
- Ability to work collaboratively and adaptively within a team environment.
- Demonstrated sound judgment and strong attention to detail.
- Customer-focused mindset with resilience and a commitment to continuous improvement.
- Proven ability to build relationships with key stakeholders.
- Effective communicator with a natural curiosity and problem-solving capabilities.
- Ability to thrive in a fast-paced, dynamic marketing environment.
Diversity and Inclusion
At RACV, we are committed to fostering a diverse and inclusive workplace. We value the unique contributions of every individual and strive to create an environment where everyone feels welcome and appreciated.
Application Process
Applicants must provide evidence of their eligibility to work in Australia and consent to a criminal record check.
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