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Marketing Coordinator

2 months ago

Melbourne, Victoria, Australia RACV Full time
About the Opportunity

We are seeking a highly skilled Marketing Coordinator to join our Lifecycle and Member Communications team at RACV. As a key member of our team, you will play a vital role in supporting the development and delivery of lifecycle communications strategies to uplift member engagement, retention, and growth.

Key Responsibilities
  • Support the development and delivery of lifecycle communications strategies to lifecycle prospects, members, and customers, uplifting commercial and member outcomes for RACV.
  • Implement and report on selected experiments to continually learn and iterate in-market journeys towards increased member and business value.
  • Develop optimisation solutions to journeys, communications, and customer experiences, under direction of Manager, Member Communications & Operations, that deliver against team, departmental, and organisational objectives.
  • Support the Manager, Member Communications & Operations to gather, analyse, and generate insights from business and customer data to underpin journey and comms optimisation work, taking a data-led approach to continuous improvement.
  • Coordinate the execution and approval of creative assets required to optimise journeys and customer experiences, including creative brief development, agency briefing, providing feedback, and gaining appropriate approvals across relevant stakeholders groups.
  • Coordinate and support the technical implementation and testing of journey touchpoint designs; working with relevant technical stakeholders to ensure high-quality and defect-free implementation.
  • Facilitate open communication and engagement with stakeholders ensuring they are well-informed and prepared for journey or optimisation launches in market.
  • Monitor commercial and engagement performance of journeys/experiments/optimisations, generate and report insights on a regular cadence, and drive broader internal awareness and usage of your insights.
  • Support, as needed, in the roll-out and optimisation of the operating model underpinning the RACV Audiences Framework and run components of the model as appropriate.
  • Support the Manager, Member Communications & Operations in building and executing a centralised approach to Communications uplift, in key touchpoints.
  • Help improve Member experience across all marketing communications, including consistency, relevance, timeliness, and quality – brand tone and identity alignment.
  • Demonstrate problem-solving, detail orientation, and proactiveness in all activities, bringing a spirit of continuous learning and collaboration, and building strong relationships across the business to ensure your impact on RACV and its members/customers is as positive and large as possible.
Requirements
  • Degree in Marketing or an industry-related qualification.
  • Experience in marketing/campaign coordination, including through-the-line mediums.
  • Solid communication skills, both verbal and written, with a proven ability to translate technical information into effective and meaningful communication.
  • Solid project management skills.
  • Good knowledge and application of Microsoft Office packages.
  • Collaborative and adaptive.
  • Display sound judgement.
  • Work effectively within a team and as an active contributor.
  • Strong attention to detail.
  • Strong customer focus.
  • Display resilience and value continuous improvement.
  • Demonstrate ability to build relationships with key stakeholders.
  • Lateral thinking.
  • Effective communicator, credible, and naturally inquisitive.
  • Problem-solving ability.
  • Ability to work in a fast-paced, unstructured marketing environment and deliver outcomes.