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Marketing Manager, Lifecycle
2 months ago
Australia Post is seeking an experienced B2B Lifecycle Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing omnichannel lifecycle marketing campaigns to drive customer engagement, cross-sell, up-sell, nurture, retention, and win back.
Key Responsibilities- Develop lifecycle marketing strategies to engage our business customers through their journey with Australia Post from acquisition through to retention.
- Collaborate with internal and external stakeholders to deliver the Lifecycle Marketing Program.
- Manage the identification, extraction, and use of customer insights data to provide the most applicable target customers for programs.
- Monitor campaign performance and use campaign and business analytics to identify optimisation opportunities.
- Manage programs to budget and report on financial performance.
We are looking for an experienced B2B Lifecycle Marketing Manager who thrives in a large, values-based organisation. You will have an influential personality that can bring business stakeholders on the journey to deliver positive outcomes for programs you're leading.
You will also need:
- 6+ years' experience in planning, developing, and managing marketing programs.
- Experience in B2B Lifecycle Marketing from strategy development through to execution.
- Experience working with Salesforce CRM, SFMC, and Salesforce reporting.
- Experience with Marketing Automation.
- Strong data and analytical skills.
- Project management experience at a portfolio level within a large complex organisation.
- Tertiary qualifications in marketing with an emphasis on communications and economics disciplines.
- Understanding of Contemporary Marketing and lifecycle marketing principles.
- Strong analytical and problem-solving skills, with the ability to think laterally to help identify alternative options and develop innovative solutions.
We invest in you for the long-term, encouraging growth through delivering on our values of trust, inclusivity, empowerment, and safety. We'll help you develop your skills and steer along a career path that works for you.
Be part of a culture where everybody feels they belong, are valued, and can bring their authentic self to work every day.
We invest in your personal wellbeing, recognise and reward you for your contribution to our success with Post Perks and more.
