Lifecycle Marketing Specialist
2 weeks ago
- Location: Melbourne, Victoria | RACV Head Office
- Employment Type: Fixed Term Full Time
- Compensation: Competitive salary | Discounts on selected RACV products
About RACV
RACV is a multifaceted organization that extends beyond its well-known roadside assistance and insurance services. It encompasses a vast array of Travel and Leisure experiences, and is a leading installer of Solar energy solutions in Victoria. With a significant presence both locally and internationally, RACV serves over 2 million members as the largest member organization in Victoria.
Position Overview
As the Marketing Coordinator focusing on Lifecycle and Member Communications, you will be a vital contributor to the Lifecycle Marketing team. Your role will involve supporting Marketing Managers and the Head of Lifecycle and Member Experience in executing key initiatives.
The Lifecycle Marketing team is dedicated to enhancing member engagement, retention, and growth by creating and implementing connected, personalized, and intelligent engagement programs throughout the customer lifecycle. These initiatives will cover various aspects such as onboarding, retention, member benefits, and cross-selling, utilizing multiple communication channels including email, direct mail, SMS, and digital platforms.
Key Responsibilities
- Assist in the formulation and execution of the Lifecycle Communications strategy aimed at enhancing commercial and member outcomes.
- Support the optimization strategy to continuously learn and improve in-market journeys, implementing and reporting on selected experiments.
- Develop solutions for optimizing customer journeys and communications, aligning with team and organizational objectives.
- Collaborate with the Manager, Member Communications & Operations to analyze business and customer data, driving insights for journey and communication optimization.
- Coordinate the creation and approval of creative assets necessary for enhancing customer experiences, including developing creative briefs and liaising with agencies.
- Facilitate the technical implementation and testing of journey touchpoint designs, ensuring high-quality execution.
- Maintain open communication with stakeholders to keep them informed and prepared for journey or optimization launches.
- Monitor and report on the performance of journeys, experiments, and optimizations, driving awareness and utilization of insights across the organization.
- Support the implementation of the RACV Audiences Framework and assist in the execution of its components.
- Contribute to the enhancement of member experience across all marketing communications, ensuring consistency and alignment with brand identity.
- Exhibit problem-solving skills, attention to detail, and a proactive approach in all tasks, fostering collaboration and building strong relationships across the organization.
Qualifications
- Bachelor's degree in Marketing or a related field.
- Experience in marketing or campaign coordination across various mediums.
- Strong verbal and written communication skills, with the ability to convey technical information effectively.
- Proficient project management capabilities.
- Familiarity with Microsoft Office applications.
- Ability to work collaboratively and adaptively within a team environment.
- Demonstrated sound judgment and resilience.
- Strong customer focus and attention to detail.
- Proven ability to build relationships with key stakeholders.
- Effective problem-solving skills and lateral thinking.
- Capacity to thrive in a fast-paced, dynamic marketing environment.
Diversity and Inclusion
At RACV, we value diversity and inclusivity in our workplace, recognizing it as essential to our success. We strive to create an environment where all individuals feel welcomed, supported, and valued for their unique contributions.
Application Information
Applicants must provide evidence of their eligibility to work in Australia and consent to a criminal record check.
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