Customer Marketing Manager

2 months ago

Melbourne, Victoria, Australia Sinch Full time
About the Role

Sinch, a global leader in the Communication Platforms as a Service (CPaaS) market, is seeking a Customer Marketing Manager to join our APAC team. As a key member of our marketing team, you will be responsible for developing and executing customer marketing strategies that drive customer engagement, loyalty, and growth.

Key Responsibilities
  • Customer Lifecycle Strategy: Support and contribute to the development of customer lifecycle strategies that align with our company's goals and objectives.
  • Campaign Management: Manage the build, scheduling, and sending of customer marketing campaigns and automated workflows using HubSpot.
  • Customer Experience: Manage and optimize the business customer strategy to ensure a seamless customer experience across all touchpoints.
  • Nurture Journeys: Create personalized and segmented nurture journeys based on customer personas and lifecycle stages.
  • Automation Optimization: Assist Campaign Managers in understanding, optimizing, and evolving existing automations to drive regular improvements at each stage of the customer journey.
  • Customer Marketing Strategies: Support the development of customer marketing strategies based on customer personas and pain points, and apply them to existing customer marketing activities.
  • Email Marketing: Understand best practices in email marketing and provide recommendations to the team, while project managing email marketing programs with a customer-first lens.
  • Performance Reporting: Regularly share plans, performance, and learnings with the business to ensure clear understanding of the role of lifecycle marketing and alignment to the overall customer experience.
  • Team Collaboration: Collaborate with and support the APAC Digital Customer Success team to ensure alignment of journeys across the customer experience.
  • Process Improvement: Partner closely with Marketing Operations to ensure best practice customer communications and database management processes are in place.
Requirements
  • Growth Marketing Mindset: Proven success acquiring new business in a B2B tech environment.
  • Data-Driven Marketing: Talented data-driven marketing leader who can clearly measure impact of programs and adapt as required.
  • Project Management: Strong project management skills and a can-do attitude.
  • Influence and Collaboration: Ability to influence best practice habits across the team and collaborate with multiple stakeholders across functional groups and locations.
  • Technical Skills: Experience working in and managing HubSpot and/or other systems such as Salesforce Marketing Cloud or Gainsight, as well as experience using Salesforce CRM and managing data exports and segmentation.
About Sinch

Sinch is a people-focused, growing tech company that values diversity, flexibility, and inclusivity. We offer a range of benefits, including a generous parental leave program, a day off for your birthday, annual leave, and access to virtual counseling resources. We also offer coaching and career development support, as well as opportunities to make an impact through volunteer programs.

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