Customer Marketing Manager

2 months ago


Melbourne, Victoria, Australia Sinch Full time
About the Role

Sinch, a global leader in Communication Platforms as a Service (CPaaS), is seeking a Customer Marketing Manager to join our APAC team. As a key member of our marketing team, you will be responsible for developing and executing customer marketing strategies that drive customer loyalty and growth.

Key Responsibilities
  • Develop and manage customer lifecycle marketing campaigns to support customer acquisition and retention.
  • Collaborate with cross-functional teams to ensure alignment of customer marketing strategies with overall business objectives.
  • Manage and optimize customer data and analytics to inform marketing decisions.
  • Stay up-to-date with industry trends and best practices in customer marketing to ensure our strategies remain effective.
  • Partner with the APAC Digital Customer Success team to ensure alignment of customer journeys across the customer experience.
Requirements
  • Proven experience in customer marketing with a focus on lifecycle marketing.
  • Strong project management skills and ability to influence best practice habits across the team.
  • Experience working with HubSpot and/or other marketing automation platforms.
  • Ability to analyze data and make informed marketing decisions.
  • Strong communication and presentation skills with the ability to author impactful content.
About Sinch

Sinch is a people-focused, growing tech company that values diversity, flexibility, and inclusivity. We offer a range of benefits to support our employees' well-being, including a generous parental leave program, flexible work arrangements, and access to virtual counseling resources.

We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility, and welcomes diversity.



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