Product Marketing Strategist

2 days ago

Brisbane, Queensland, Australia Micromine Full time
About the Opportunity

We are seeking a highly skilled Product Marketing Manager to join our team at Micromine. As a key member of our global marketing team, you will be responsible for defining and executing marketing plans that drive adoption, engagement, and revenue growth for our various products.

Key Responsibilities
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Develop and execute end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
  • Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
  • Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
  • Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
  • Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
About You

You will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space. Other key skills, experience, and qualifications include:

  • Senior experience in B2B product marketing.
  • Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
  • Ideal experience within the software / SAAS space.
  • Mining industry experience or exposure is a plus.
  • Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
  • Comfortable using collaboration, CRM, and marketing automation tools.

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