Marketing Campaign Strategist

2 months ago


Brisbane, Queensland, Australia Great Southern Bank Full time
About the Role

We are seeking an experienced Marketing Campaign Strategist to join our team at Great Southern Bank. As a key member of our marketing team, you will be responsible for developing and implementing go-to-market strategies across all mediums, managing end-to-end campaign performance, and leading customer propositions.

Key Responsibilities
  • Develop and Implement Go-to-Market Strategies: Design and execute comprehensive marketing plans to drive customer acquisition and retention.
  • Manage End-to-End Campaign Performance: Oversee the development, execution, and optimization of multi-channel marketing campaigns to achieve maximum ROI.
  • Lead Customer Propositions: Collaborate with cross-functional teams to develop and launch customer-centric marketing initiatives that drive business growth.
  • Manage Performance Strategies: Develop and execute performance strategies across all paid, owned, and earned channels to maximize customer engagement and conversion.
  • Execute Content Strategy: Develop and implement content strategies to support acquisition activities and drive customer engagement.
  • Understand Key Drivers: Analyze customer behavior and preferences to identify key drivers for consideration and develop targeted marketing strategies.
  • Manage Brand Tonality: Ensure consistent brand messaging and visual identity across all marketing channels.
Requirements
  • 5+ Years of Consumer Marketing Experience: Proven track record of developing and executing successful marketing campaigns that drive business growth.
  • Proven Project Management Skills: Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
  • Strong Relationship Management Skills: Excellent communication and negotiation skills to build and maintain strong relationships with internal stakeholders and external partners.
  • Financial Acumen: Ability to analyze financial data and make informed decisions to optimize marketing ROI.
About Us

Great Southern Bank is a customer-owned bank that has been serving Australians for over 75 years. We are committed to helping our customers achieve their financial goals and live their best lives. Our team is passionate about delivering exceptional customer experiences and driving business growth through innovative marketing strategies.



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