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Marketing Strategist

2 months ago

Brisbane, Queensland, Australia Transport and Main Roads Full time
About Us

Transport and Main Roads is a leading transportation and infrastructure organization in Queensland, Australia. Our vision is to create a single integrated network accessible to everyone.

Job Summary

We are seeking a highly skilled Marketing Strategist to join our team as a Principal Advisor (Campaign and Brand). The successful candidate will be responsible for developing and implementing marketing strategies to promote our public transport network, services, and products.

Key Responsibilities
  • Lead a small multi-disciplinary team to deliver contemporary marketing and brand activities, including strategy development and collateral direction.
  • Provide high-level strategic marketing and branding advice to executives, stakeholders, and other departmental representatives.
  • Manage our brand presence across all touchpoints and enhance our brand value.
  • Cultivate and maintain effective relationships with internal and external stakeholders to ensure our goals are achieved.
  • Effectively manage a large program of interdependent projects to produce high-quality, consistent marketing and brand activities.
  • Develop evaluation methodologies to assess the performance of our marketing team's operations and strategies.
About You

We recognize and celebrate that everyone is unique and seek the applicant best suited to the role. To thrive in this position, you will need to demonstrate the following:

  • A degree in marketing, communication, digital marketing, public relations, or similar.
  • At least five years of relevant experience working in marketing, communication, media, or similar.