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Product Marketing Strategist

2 months ago


Brisbane, Queensland, Australia Micromine Full time
{"About the Opportunity": "

Unlock Your Potential

As a Product Marketing Manager at Micromine, you will be responsible for driving the adoption, engagement, and revenue growth of our various products.

Reporting to the Head of Global Marketing, you will work closely with cross-functional teams to position our products, create value propositions, plan go-to-market strategies, and develop sales and marketing content.

Key responsibilities include:

  • Conducting market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Creating and executing end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
  • Crafting compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
  • Developing impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
  • Driving demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
  • Analyzing performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.

About You

You will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space.

Key skills, experience, and qualifications include:

  • Senior experience in B2B product marketing.
  • Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
  • Experience within the software / SAAS space is highly desirable.
  • Mining industry experience or exposure is a significant advantage.
  • Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
  • Responsibility for product suite revenue and growth goals.
  • Comfortable using collaboration, CRM, and marketing automation tools.
", "What We Offer": "

Join Our Culture

Micromine offers a dynamic and supportive work environment that fosters growth, innovation, and collaboration.

Key benefits include:

  • High growth company providing opportunities for career advancement.
  • Flexible work arrangements, including work-from-home options.
  • 12 weeks paid parental leave – primary and secondary carers.
  • Free gym membership and employee assistance program.
  • Discounted private health insurance and novated leasing.
  • The opportunity to work across both the Mining and Technology sectors.
  • An engaging team culture and modern office in Brisbane's Fortitude Valley.
", "About The Company": "

About Micromine

Micromine is a leading provider of innovative software solutions for the Mining and Technology sectors.

We are committed to delivering exceptional products and services that drive business success and growth.

", "Contact Information": "

Get in Touch

For more information about this opportunity, please contact our HR team.

", "Language": "en-US"}