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Digital Marketing Strategist

2 months ago

Brisbane, Queensland, Australia Michael Page Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Michael Page. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to drive customer engagement and growth.

Key Responsibilities
  • Develop and implement digital marketing strategies across paid performance, SEO/SEM, social media, and content marketing.
  • Align marketing initiatives with business objectives, using performance data to refine strategies and improve lead generation and conversion rates.
  • Establish advanced tracking and attribution models to assess campaign effectiveness and optimise results across channels.
  • Lead B2B marketing initiatives, including account-based marketing and lead nurturing strategies, to generate qualified leads and accelerate sales pipeline velocity.
  • Develop and execute an e-commerce strategy to increase online traffic and conversion, while maintaining store sales.
  • Foster seamless collaboration between B2B and B2C marketing efforts, ensuring alignment with business development and sales teams.
  • Utilise market insights and analytics to inform strategic decisions and identify new opportunities within B2B verticals.
Requirements
  • 5+ years in digital marketing or e-commerce, including 2+ years managing a team.
  • Proven experience in B2B and B2C digital marketing strategies (e-commerce, SEO/SEM, social media).
  • Strong analytical skills for data-driven strategy optimisation.
  • Success in B2B marketing (lead generation, account-based marketing, sales enablement).
  • Knowledge of e-commerce best practices and omnichannel strategies.
  • Experience with tradeshows and B2B marketing campaigns preferred.
  • Bachelor's degree in marketing, advertising, communications, or related field.
  • Understanding of financial aspects (P&L statements, budgets, product profitability).
  • Proficiency in PMAX, Google Ads, social media ads, and Google Analytics (GA and GA4).
  • Experience with premium brands preferred.
What We Offer
  • Attractive compensation package commensurate with experience.
  • Opportunities for professional development and advancement within the organisation.
  • Work in a dynamic and creative atmosphere that values new ideas.
  • Join a supportive team that encourages collaboration and teamwork.
  • Options for a hybrid work model (2 days from home per week) to promote work-life balance.
  • Participate in team-building activities and industry events.