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Product Marketing Strategist
2 months ago
Micromine is a leading provider of next-generation technology for the mining industry. With a strong presence in 9 countries, we offer a comprehensive suite of software solutions that cater to the diverse needs of mining companies worldwide.
Job SummaryWe are seeking an experienced Product Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive adoption, engagement, and revenue growth for our product suite.
Key Responsibilities- Market Research and Analysis
Conduct thorough market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
Marketing Campaign DevelopmentDevelop and execute end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
Content CreationCraft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
Marketing Collateral DevelopmentCreate impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
Demand GenerationDrive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
Performance AnalysisAnalyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
Requirements- Senior Experience in B2B Product Marketing
Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
Software / SAAS ExperienceIdeal experience within the software / SAAS space, with a strong understanding of the industry and its trends.
Strong Communication SkillsExcellent verbal and written communication skills, with the ability to translate complex information and data into clear, understandable messages.
Collaboration and CRM ExperienceComfortable using collaboration, CRM, and marketing automation tools to drive marketing efforts.
About YouIf you are a seasoned product marketing professional with a passion for the mining industry, we encourage you to apply for this exciting opportunity.
