Digital Marketing Strategist

6 days ago

Brisbane, Queensland, Australia Michael Page Full time

About Michael Page

Michael Page is a leading global recruitment agency that connects talented professionals with top employers across various industries.

Job Summary

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies across various channels, including SEM, Paid Social, Display, and Affiliate.

Key Responsibilities

  • Develop and execute digital marketing strategies to drive business growth and revenue.
  • Optimize paid search tactics to boost performance and results.
  • Manage and refine campaigns on Google Ads, Meta, TikTok, Pinterest, and Snapchat.
  • Work with the marketing team to enhance and brief creative content.
  • Continuously optimize campaign structures, audience targeting, and landing pages.
  • Use data to target high-value customers and identify growth opportunities.
  • Build and maintain relationships with affiliate partners.
  • Monitor campaign performance to meet traffic and ROAS goals.
  • Analyze website traffic and visitor behavior for insights.
  • Conduct regular audits of paid search results for ad visibility and compliance.

Requirements

  • Strong analytical skills with a deep understanding of mobile/app advertising and analytics tools to drive actionable insights.
  • Ability to craft compelling narratives and exceptional storytelling skills.
  • Proficient in short-form copywriting.
  • 2 years of experience using relevant tools.
  • Experience with TikTok, Snapchat, Pinterest, Meta, Google, and Impact (or similar affiliate platforms).

What We Offer

  • Flexible working arrangements available.
  • Excellent employee discounts on clothing.
  • Training and development focus for staff.
  • A culture that supports your health and well-being.

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