Marketing Strategy Lead for Global Language Assessment

14 hours ago

Melbourne, Victoria, Australia IDP Education Ltd Full time

About IDP Education Ltd

IDP is the global leader in international education services, delivering global success to students and our partners through trusted human relationships, digital technology and customer research. As an Australian-listed company, we operate in more than 50 countries worldwide.

We are a team of over 7,000 people from diverse nationalities, ages and cultural backgrounds, proudly customer-first with expert people powered by global technology. Together, we offer unmatched services, helping local dreams become realities all over the world.

Learn more at www.careers.idp.com

Job Description:

The Marketing Strategy Lead for Global Language Assessment plays a pivotal role in growing awareness and driving success of IDP's Language Testing products. This position focuses on generating leads, nurturing customer interest and driving conversions across the entire customer lifecycle.

Collaborating closely with sales and product teams, this role ensures delivery of high-quality, impactful marketing initiatives that meet revenue and profit objectives. Spanning all IDP English Language Assessment products, this role requires a candidate with a broad marketing skill set and experience in both B2B and B2C environments.

Familiarity with the education sector is highly valued, along with expertise in owned and paid media. Success in this role demands a dynamic individual who thrives in a fast-paced environment, demonstrating adaptability, creativity and a hands-on approach to achieving results.

This is a Fixed Term role for 12 months.

Key Accountabilities:
  • Brand Leadership: Drive brand awareness, ensure consistent messaging and provide brand training.
  • Campaign & Content: Manage campaigns, content calendars, events and agency partnerships.
  • Product Marketing: Launch materials, build sales tools and deliver training.
  • Strategy: Develop growth strategies and align with company goals.
  • Digital Operations: Oversee marketing automation, website content, SEO and analytics.
  • Partnerships: Build relationships, support client needs and promote partnerships.
  • Financials: Manage budgets and ensure effective resource allocation.
  • Team Contribution: Support a positive work environment and fulfill additional duties as needed.
Required Experience:

A successful candidate will have:

  • A Bachelor's degree (or equivalent) or at least 7 years of brand marketing experience in a similar role.
  • Strong negotiation and influencing skills with clarity and conviction.
  • Experience in end-to-end advertising creation (print and online).
  • Ability to communicate complex offerings in plain English.
  • Proven experience working with agencies and vendors.
  • Success in working with culturally and geographically diverse teams (minimum of three cultures).
  • Experience with both brand marketing strategies and performance tactics.

Estimated Salary: $80,000 - $110,000 per annum based on location and experience.

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