Marketing Coordinator

1 week ago

Melbourne, Victoria, Australia Country Road Group Full time
Mimco - Marketing Coordinator - Digital Strategy

The Role

We are seeking an experienced Marketing Coordinator to join our team in VIC. As a key member of our digital marketing department, you will be responsible for coordinating and executing all digital marketing components to support CRM, marketing emails, SEM, SEO, and website content.

This role will also support the development of customer strategies, email communications, and drive acquisition of new members, improve rate of first purchase, reduce churn, and build growth within segmentation.

Key Responsibilities:

  • Drive acquisition of new members, improve rate of first purchase, reduce churn, and build growth within segmentation
  • Support DMM to formulate and execute personalised customer journeys through email and other channels that adapt to the needs of different customers and support them as they move through segments
  • Working with digital marketing leads to use loyalty audience data strategies to find new customers and drive more value from existing customers
  • Conceptualise, design, and execute creative digital communications across emails, website, and digital assets
  • Management and upkeep of a feed of products that are suitable to support multiple performance channels
  • Support and execute the implementation of technical requirements for website enhancements in conjunction with the group omni team that maximise ROI and increase rank of natural search results listings from organic or paid channels
  • Work with the SEO lead to implement Search Engine Optimisation best practice in all content and identify new areas of content development
  • Development of UX improvements through CRO and web testing strategies across the Mimco website

Salary: $60,000 - $80,000 per annum

Benefits:

  • A competitive remuneration package, including annual performance incentives
  • Generous employee discounts across Country Road Group brands
  • An additional day of leave for your birthday
  • Hybrid working arrangements in office and from home that provide appropriate work/life balance
  • Seasonal clothing allowance across the Country Road Group portfolio of brands
  • Opportunities to support community partnerships across our Corporate Social Responsibility program
  • Be a member of a company committed to sustainable practices
  • Ongoing training and development to pursue individual ambitions

About Mimco:

We are Mimco: a design-led brand with an obsession for accessories. Born in Melbourne with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

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