Marketing Coordinator VIC Position

2 weeks ago

Melbourne, Victoria, Australia Country Road Group Full time
Digital Marketing Role Opportunity

The Company Overview

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. We are a design-led brand with an obsession for accessories, creating contemporary designs that empower individual style and self-expression.

Estimated Salary: AU$80,000 - AU$100,000 per year, depending on experience.

About the Role

We are seeking a highly motivated Digital Marketing Coordinator to join our team in VIC. As a key member of our marketing team, you will be responsible for coordinating and executing all digital marketing components to support CRM, marketing emails, SEM, SEO, and website content.

This role will involve driving acquisition of new members, improving rate of first purchase, reducing churn, and building growth within segmentation. You will work closely with our DMM to formulate and execute personalised customer journeys through email and other channels that adapt to the needs of different customers and support them as they move through segments.

Key Responsibilities:

  • Drive acquisition of new members, improve rate of first purchase, reduce churn, and build growth within segmentation
  • SUPPORT DMM TO FORMULATE AND THEN EXECUTE PERSONALISED CUSTOMER JOURNEYS THROUGH EMAIL AND OTHER CHANNELS THAT ADAPT TO THE NEEDS OF DIFFERENT CUSTOMERS AND SUPPORT THEM AS THEY MOVE THROUGH SEGMENTS
  • Working with digital marketing leads to use loyalty audience data strategies to find new customers and drive more value from existing customers
  • Conceptualise, design, and execute creative digital communications across emails, websites, and digital assets
  • Management and upkeep of a feed of products that are suitable to support multiple performance channels
  • SUPPORT AND EXECUTE THE IMPLEMENTATION OF TECHNICAL REQUIREMENTS FOR WEBSITE ENHANCEMENTS IN CONJUNCTION WITH THE GROUP OMNI TEAM THAT MAXIMISE ROI AND INCREASE RANK OF NATURAL SEARCH RESULTS LISTINGS FROM ORGANIC OR PAID CHANNELS
  • Work with the SEO lead to implement Search Engine Optimisation best practice in all content and identify new areas of content development
  • Development of UX improvements through CRO and web testing strategies across the Mimco website.

Successful Candidate:

  • Experience managing/developing email communications and CRM tactics
  • Salesforce Marketing Cloud and Commerce Cloud experience
  • Agency management experience (Email design & build, CRM, Creative agencies (campaigns & content)
  • Experience managing CRM, e-marketing, and content marketing programmes, driving ROI
  • Evidence of training/development in Marketing Cloud.

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