Digital Marketing Professional VIC

2 weeks ago


Melbourne, Victoria, Australia Country Road Group Full time
Mimco - Digital Marketing Coordinator - VIC

An exciting opportunity to join the Mimco team as a Digital Marketing Coordinator, focusing on coordinating and executing all digital marketing components.

This role will also support the development of customer strategy, email communications, and drive acquisition of new members. Key responsibilities include:

  • Drive acquisition of new customers, improve first purchase rate, reduce churn, and build growth within segmentation
  • Support DMM in formulating personalised customer journeys through email and other channels that adapt to customer needs
  • Work with digital marketing leads to use loyalty audience data strategies to find new customers and drive value from existing ones
  • Conceptualise, design, and execute creative digital communications across emails, website, and digital assets
  • Manage and upkeep a feed of products suitable for multiple performance channels
  • Support implementation of technical requirements for website enhancements with the omni team to maximise ROI and increase natural search rankings
  • Collaborate with SEO lead to implement Search Engine Optimisation best practice in content and identify areas for new content development
  • Develop UX improvements through CRO and web testing strategies across the Mimco website

The successful candidate will have experience managing / developing email communications, CRM tactics, Salesforce Marketing Cloud, Commerce Cloud, agency management, and driving ROI.

About this Opportunity:

Estimated Salary: AU$ 80,000 - AU$ 100,000 per annum

A competitive remuneration package is offered, including annual performance incentives, generous employee discounts, flexible working arrangements, seasonal clothing allowance, opportunities to support community partnerships, and ongoing training and development.

About Country Road Group:

COUNTRY ROAD GROUP is an equal opportunity employer committed to providing a working environment that values diversity and inclusion. We are a design-led brand with an obsession for accessories, empowering individual style and self-expression.



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