Digital Marketing Specialist

3 days ago


Cremorne, Australia dentsu Full time
About this Role:

The SEO Executive will be responsible for supporting daily SEO activities across market-leading brands, collaborating closely with the SEO Manager and Director. This role involves developing and executing strategies, content, and outreach campaigns for world-class SEO initiatives.

Key Responsibilities:
  • Support client SEO and content strategies, and participate in quarterly business reviews to proactively manage changes to deliverables.
  • Conduct user-centric SEO research and analysis for clients, mastering core SEO activities such as technical optimization, on-page optimization, keyword research, content gap analysis, and content optimization.
  • Develop and implement outreach and digital PR campaign ideas.
  • Manage monthly activity plans for clients and support the delivery of key tasks.
  • Build bridges between peer channels and ensure SEO clients are connected to content, paid media, and data and analytics teams.
  • Identify opportunities for clients and suggest ways to improve overall performance.

Requirements:
  • An experienced and curious digital analyst with 1-3 years' experience or a proven SEO professional.
  • Proven client management experience and successful delivery.
  • Evidence of building strategic SEO campaign frameworks incorporating owned and paid activity to achieve maximum reach, engagement, and interaction.
  • Understanding of amplification campaign architecture and how it supports great content.
  • Familiarity with tools and analytics platforms, such as Google Analytics, Google Search Console, SurferSEO, Ahrefs, and SEMRush.


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