Digital Marketing Specialist
2 weeks ago
The purpose of this role is to implement and execute digital marketing initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
This involves working across market leading brands from travel to finance to education and retail, supporting the daily SEO activities of our top clients and collaborating closely with the SEO manager & SEO director.
About the Role- Support the execution of client SEO & Content strategies and participate in quarterly/bi-annual business reviews with clients to proactively manage necessary changes to deliverables.
- Conduct user-centric SEO research and analysis for clients, ensuring mastery of core SEO activity such as technical SEO optimisation, on-page optimisation, keyword research, content gap analysis and content optimisation.
- Develop and implement outreach & digital PR campaigns that drive engagement and interaction.
- Manage monthly activity plans for clients and support the delivery of key tasks, fostering collaboration with peer channels and cross-functional teams.
- Identify opportunities for improvement and suggest proactive solutions to enhance overall performance.
- An experienced and curious digital analyst with 1-3 years' experience or a proven SEO professional working in the industry.
- Proven client management experience and successful delivery history.
- Evidence of building strategic SEO campaign frameworks that incorporate owned and paid activity to achieve maximum reach and engagement.
- Understanding of amplification campaigns and their use in supporting great content.
- Proficiency in key analytics platforms, including Google Analytics, Google Search Console, SurferSEO, Ahrefs, SEMRush.
- A competitive salary range of $80,000 - $110,000 per annum, depending on experience.
- Opportunities for career development and learning & development.
- Access to our global online dentsu University.
- A commitment to corporate social responsibility and being a force for good.
- Flexible work arrangements, including remote work options.
- A generous personal development fund to support your personal ambitions and growth.
dentsu offers a dynamic and inclusive culture where you can bring your whole self to work. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
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