CRM Strategist

1 week ago

Sydney, Australia 303 MullenLowe Full time

SYDNEY

**Who we're looking for**:
This role focuses on the agency’s CRM planning efforts, working closely with existing planning team, data analysts, and integrated account service team, initially working with one of our biggest clients, a luxury automotive brand. This role has an active contribution to drive growth and the network’s effectiveness agenda.

**Key Responsibilities**
- Continues to develop clients CRM roadmap in line with their brand digitization roadmap
- Develops end to end personalised marketing and Customer Relationship strategies and customer journeys in line with CRM strategy best practices,
- Work with data analyst and clients to create strategic CRM plans, optimising the plans based on results
- Provokes the strategic debate on the brand and is a key driver of how it should be developed using CRM & digital channels; against a perspective on critical issues facing the brand
- Reads, analyses and uses data to translate it into coherent strategy (critical insights and underpins arguments) and presents it to others
- Contributes to developing the Agency's strategic planning know-how and capabilities; drives the effectiveness agenda
- Writes creative briefs, ensuring that they generate and inspire the best possible work, clearly define Client requirements and are a solution to the Client’s business problem
- Keeps up to date with any commercial information pertaining to the brand, Clients and their competitors
- Develops strong relationships with Client counterparts; builds good day-to-day and long-term enduring relationships - inspires Client confidence by value-adding to the business
- Willing to question the status quo as projects evolve; adopts an approach of continuous improvement, looking for and implementing improvements in process and approach

**Skills & Experience**
- Experience working in a creative agency on a large digital/CX account
- Forms strong arguments either in presentation form (logic, flows, structure) or during meetings and is comfortable presenting in front of an audience
- Sense of curiosity and interest in understanding business problems and developing CRM solutions to address them
- Shows strength beyond conventional comms thinking and brand planning in terms of campaign evaluation
- An advocate for the agency and someone who contributes to culture

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