CRM Manager

6 months ago

Sydney, Australia Dabble Full time

Dabble is an online sports and racing bookmaker (licensed by the NTRC), formed in 2020 and embracing the scaleup journey. Our aim is to disrupt the game with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement. Our brand ethos, “share the experience”, means we believe in community and celebration - both in the app and in the office

We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, Albury and Austin - and expansion is in our sights. We believe in remote-first work, though in the spirit of our community encourage our people to take advantage of our national network, with cross-office sponsored flights on offer all year round. We are a team of highly driven enthusiasts, and we are looking for our next Dabbler to join us as we continue in our journey.

**Dabble Culture**
- Dress for your day so you can focus on what matters
- Switch up your office, work from home, work from wherever helps you to deliver
- Genuine, like-minded team of visionaries. We welcome ideas big and small
- Scheduled focus time to encourage deep thought
- Our annual convention, DabbleCon, brings us all together to celebrate our successes and plan continued evolution over the coming year Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

**Dabble Perks**
- A minimum of five weeks of paid annual leave for all Dabblers
- Paid parental leave for both primary and secondary caregiver
- We encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate family
- Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time
- Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and
more
- Up to 10% annual cash bonus based on Company performance metrics
- Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?
- Safety first: your ride home from company sponsored events and your flu jab is on us

**Overview**

The CRM Manager will be responsible for overseeing successful management of Dabble’s customer relationship across various channels. Dabble is an industry first social bookmaking experience and the CRM Manager will play a pivotal role in how Dabble interacts and communicates with the customer to facilitate a truly immersive experience.

This role will work closely with the wider Marketing team to shape both strategy and process for planning, overseeing and executing customer journeys across differing channels.

**Primary Location**

**Responsibilities**
- Drive insights across campaigns to continuously learn and optimise. This includes the management of setting hypothesis, objectives, A/B testing and review cycles of campaigns
- Plan, implement and optimise automated generosities within CRM budget
- Work in collaboration with CMO, Brand, Consumer Marketing, Digital Marketing and other departments, where required, to break down Dabble wide campaigns and how these can be executed across CRM channels
- Develop and manage CRM campaign schedules, ensuring campaigns are delivered to customer on time as planned. This includes coordinating workflow within the CRM team, as well as other departments to meet campaign timelines
- Weekly and Monthly reporting of results and insights back to Marketing and the wider business
- Analyse users and break down into different customer segments/cohorts for targeted CRM campaigns
- Use of third-party tools Quicksight, Amplitude, Moveable Ink and Braze to review insights, create user segmentation and execute campaigns across channels
- Optimising onboarding flows for users across acquisition channels, and in app interactions to improve the customer journey
- Upskill new team members to execute and co-ordinate copy and assets for campaigns
- Oversee highly performant day-to-day team operation through clear team goals, deadlines and delegation
- Create a motivating and inspiring team environment built on honest, open communication
- Due to the time relevancy of CRM campaigns, the role may be required to work during the weekends or evenings on occasion

**Skills & Qualifications**
- A data-driven and analytical mindset approach to customer engagement/CRM
- Ability to work in a fast paced and ever-changing environment.
- Excellent communication skills, both verbal and written.
- People leadership experience.
- Experience in defining and executing a customer engagement strategy.
- Outcome focused, self-motivated, flexible and enthusiastic.

**Are you a Dabbler?**

A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to

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