CRM Manager

3 weeks ago


Sydney, Australia 4WD SUPACENTRE Full time

Ready to Elevate Your Career in CRM and Marketing Leadership?

Are you a customer-focused, data-driven leader with a passion for driving marketing excellence and creating meaningful connections? Join 4WD Supacentre, the home of the much-loved Adventure Kings brand, and take the next big step in your career as our CRM Manager

About Us

4WD Supacentre is the home of the much-loved brand Adventure Kings specialising in outdoor recreation and lifestyle products. As a fast-growing, customer-centric business, we are redefining what’s achievable, and we need passionate leaders to help drive our exponential growth.

About You

We are seeking a hands-on CRM Manager who thrives in dynamic environments and is passionate about leveraging CRM capabilities to drive customer engagement and retention. This role will suit someone who is detail-oriented, creative, and experienced in executing high-impact campaigns across various channels.

You’ll bring:

• Proven Experience: Expertise in managing CRM platforms and executing multi-channel marketing campaigns (email, SMS, web push).

• Strategic Thinking: Ability to design and optimise automated customer journeys and lifecycle marketing strategies.

• Technical Proficiency: Skilled in campaign QA, data analysis, and providing actionable insights to improve performance.

• Collaborative Mindset: Works effectively across internal teams like Marketing, Sales, and Product Development.

• Analytical Skills: Experience in campaign reporting, database growth strategies, and delivering on KPIs.

• Leadership Qualities: A proven ability to mentor and manage a small team to success.

The Role

Based at our Sydney Olympic Park office, you’ll oversee the full spectrum of CRM activities, from daily campaign management to building sophisticated multi-touch customer journeys.

Your key responsibilities will include:

• Developing, deploying, and optimising email, SMS, and web push campaigns.

• Designing and managing automated, multi-channel customer lifecycle journeys.

• Providing regular reporting and insights on campaign performance and CRM growth.

• Collaborating with internal teams to align marketing efforts with business objectives.

• Managing CRM projects, including upsell campaigns, product reviews, and subscriber growth.

• Maintaining data integrity and ensuring campaigns are executed flawlessly.

Why Wait?

If you’re ready to bring your creativity, strategic thinking, and passion for CRM and marketing to a role that’s both rewarding and challenging, apply today and be part of our exciting journey

4WD Supacentre is one of Australia's leading and fastest growing omni-channel retailers. We are a family-operated business that specialises in outdoor recreation and lifestyle products. Our people are passionate about the outdoors and the lifestyle that we can bring to our customers and the community.


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